Sapporo Field Marketing's Health Management Initiatives
SAPPORO FIELD MARKETING: Declaration of Health and Wellness Creation
Within the Sapporo Breweries Group, our activities take place on the "sales floor," which is closest to the customer.
We believe that in order to provide joy and excitement to our customers, our employees themselves must be healthy in mind and body.
We will continue to aim to be a company where everyone can play an active role in a cheerful, correct, and positive manner, armed with "energy," "health," and "smiles."
Yoshimi Mino
President and Representative Director of Sapporo Field Marketing
Certified as an excellent health management corporation 2023-2026 for four consecutive years (Small and medium size corporation category (Bright 500))
MCC has been certified as one of the "Excellent Health Management Corporations 2026" by the Ministry of Economy, Trade and Industry (METI) and the Japan Health Management Meeting, which selects corporations that practice excellent health management. At the same time, the Company also received the "Bright 500" certification, which is given only to the top 500 corporations in the health management survey results among corporations certified in the small- and medium-sized corporations category. After the certification, we will continue to strengthen activities to promote health in cooperation with Sapporo Group companies.
Sapporo Field Marketing was featured in the 2024 Case Studies of Small and Medium-Sized Corporate Initiatives.
“Silver Certification” for Excellent Corporate Health
In recognition of our efforts to improve the environment for health promotion, we received the "Silver Certificate" as an excellent healthy company issued by the Federation of Health Insurance Associations for 2020 and beyond, as well as for 2025.
The entire company is working together to actively promote health-conscious management.
Promoting Employee Health and Creating a Safe and Secure Workplace
Sapporo Field Marketing's management philosophy aims to continuously drive the “happiness cycle for customers, business partners, Sapporo Breweries, and each employee” by creating touchpoints with customers. Its vision is to become a professional team that creates overwhelming points of contact at retail locations, excites customers, and drives profit generation for Sapporo Breweries. To that end, the company is committed to creating an environment where employees themselves can continue to work healthily, safely, and with vitality.
(1) 100% participation in lifestyle-related disease screenings for those aged 40 and over, and over 50% participation in gynecological screenings
Through repeated reminders about health checkups and individual outreach to those who have not yet participated, participation rates have been improving year by year.
| 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|
| Health screenings for those aged 40 and over | 45.2% | 60.8% | 65.6% | 66.5% |
| Gynecological screenings for all ages | - | 44.6% | 53.5% | 54.5% |
- The Sapporo Group's KPI is 100% participation in health screenings for those aged 40 and over; and 50% participation in gynecological screenings (for all ages).
(2) Approach to smokers
Although the smoking rate exceeds the Sapporo Group average, the company strictly enforces a no-smoking policy during working hours. It also encourages smokers to participate in smoking cessation programs and discloses smoking rates and communicates smoking risks at meetings attended by department heads.
(3) Initiatives to reduce physical strain and stress among employees
Due to the nature of operations involving heavy weight lifting and field sales activities, the results of annual stress checks consistently show a lower deviation score for “physical strain” compared to other Group companies, which is recognized as an issue.
To address physical fatigue recovery and improve work-life balance, Sapporo Field Marketing has worked to reduce overtime hours and holiday work. Holiday work by full-time employees has been reduced by 85% compared to the previous year.
The Sapporo Group has set company-wide KPIs of 54% or higher for work engagement and 33.4% or lower for presenteeism losses. Based on the results of the stress check, Sapporo Field Marketing has developed specific action plans for each branch office and has been working to improve the workplace environment and communication. However, while some items showed improvement, others grew worse. Each branch manager will take the lead in establishing a system that enables the continuous implementation of the PDCA cycle. Regarding the question (POS) item, “Does the company provide support for employees to lead healthy lives?”, 83% responded positively (combined result of “strongly agree” and “agree”) in 2025. The company will continue to promote policy implementation and foster a supportive environment while paying close attention to this result.
Workplace accidents have not been eliminated entirely, so Sapporo Field Marketing will continue to raise awareness and share case studies with all employees every month. The company will also promote stretches and training to prevent falls and back pain, introduce necessary equipment and protective gear to enable safer activities, and improve internal communication systems.
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | |
|---|---|---|---|---|---|---|
| Work engagement (deviation score)* | 55.0 | 56.2 | 56.2 | 56.2 | 55.0 | 53.7 |
| Presenteeism (%)** | 38.3 | 35.3 | 33.6 | 33.3 | 34.3 | 36.2 |
| Support from others (deviation score) | 51.7 | 53.0 | 52.8 | 54.5 | 53.8 | 52.7 |
| Workplace safety and comfortability (deviation score) | 53.9 | 54.0 | 54.6 | 54.1 | 53.8 | 52.8 |
| Cause of stress (deviation score) | 51.4 | 50.6 | 50.0 | 50.4 | 49.4 | 50.2 |
| Number of work-related accidents | 8 | 6 | 3 | 8 | 7 | 2※ |
- * The deviation scores are calculated based on data collected over a specific period from companies and organizations participating in the survey by the research firm. Work engagement is measured using the research firm's own methodology.
- ** Presenteeism (labor loss: %) = 100% - Absolute Presenteeism (calculated based on Question 3 of WHO-HPQ (Health and Work Performance Questionnaire))
- As of August 29, 2025