Privacy Policy

The personal information protection policy (privacy policy) of the Sapporo Group companies and the disclosures pursuant to Article 32 of the Act on the Protection of Personal Information (the "APPI") are as follows.

※ “The Sapporo Group companies” refers to the following: SAPPORO BREWERIES LIMITED, YEBISU WINEMART CO., LTD., TANOSHIMARU SHUZO CO., LTD., SAPPORO FIELD MARKETING CO., LTD., SHINSEIEN CO., LTD., SAPPORO GROUP LOGISTICS COMPANY LIMITED, SAPPORO LOGISTICS SYSTEMS CO., LTD., SAPPORO LION LIMITED, HANEI LIMITED, HOKKAIDO SAPPORO LION LIMITED, POKKA SAPPORO FOOD & BEVERAGE LTD., PS BEVERAGE LTD., STAR BEVERAGE SERVICE CO., LTD., POKKA SAPPORO HOKKAIDO LTD., OKINAWA POKKA CORPORATION CO., LTD., OKINAWA SUN POKKA CO., LTD., IWATA POKKA FOODS CO., LTD., Foremost Blue Seal, Ltd., and YASUMA CO., LTD.

For details of each company, please refer here.

Personal Information Protection Policy (Privacy Policy)

The Sapporo Group companies recognize the usefulness of personal information and the importance of its protection, and believe that the strict and appropriate management and use of personal information is an important social responsibility. So that all of our customers and everyone connected with the Sapporo Group companies can feel secure, the Sapporo Group companies comply with the APPI and have established the following “Personal Information Protection Policy,” in accordance with which we will proactively and continuously make every effort to protect personal information.

  1. In handling personal information, we comply with the laws, regulations, and guidelines relating to personal information, our internal rules, and other norms.
  2. When collecting personal information, we clarify the Purpose of Use and use and provide it only within the scope of that purpose.
  3. We keep personal information accurate and up to date in accordance with the provisions of laws and regulations, and we establish a contact point for inquiries regarding personal information, including requests from the individual for disclosure, correction, or deletion, or refusal of use or provision, as well as questions and complaints, and respond appropriately.
  4. We take reasonable security measures and necessary corrective measures against unauthorized access to personal information and against the loss, destruction, falsification, or leakage of personal information.
  5. We develop an internal framework for the protection of personal information and continuously improve these measures.

SAPPORO BREWERIES LIMITED
4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522, Japan
Representative Director and President Hiroshi Tokimatsu

Disclosures Pursuant to Article 32 of the Act on the Protection of Personal Information

The Sapporo Group companies disclose the following pursuant to the APPI.

Purpose of Use of Personal Data We Hold

The Sapporo Group companies use the personal data they have acquired for the purposes stated in the table below.

Category of Purpose Purpose
1 Product / Service Provision To deliver the goods and services that you have purchased or ordered
2 To provide members-only services (limited content, My Page functions, point services, etc.)
3 For business negotiations, contact, and other communications with suppliers, delivery destinations, relevant government agencies, and other business partners
4 Inquiries To respond to inquiries
5 Promotional Campaigns, Surveys, Newsletters To deliver promotional campaign prizes and rewards for survey responses, and to confirm such delivery
6 To send direct marketing communications
7 Analysis, Content Customization, Web Marketing To analyze customers’ behavior and attributes and thereby utilize the results for the development and improvement of products and services and for marketing
8 To improve the convenience of our website
9 To customize our website content according to your usage
10 To deliver advertising (e.g., including retargeting advertising and audience advertising)
11 Security To detect, or implement preventive measures against, fraudulent activity in credit card payments (including data linkage to external systems at the time of payment)
12 To maintain our website and resolve technical issues
13 For facility management (including verification of visitors)
14 Legal Compliance To comply with the legal obligations to which we are subject
15 To prevent the consumption of alcohol by persons under 20 years of age (we verify your age when you visit our website)
16 To assert, establish, or defend our rights
17 Research For the research and development of our products and services
18 Employees, Shareholders, etc. For the purpose of recruiting employees, etc.
19 For the management of employment relationships (including contact with retirees)
20 To fulfill obligations under labor-related laws and regulations
21 For the management of, and communication with, shareholders as provided in the Companies Act, etc.

Please note that calls received at the Group’s inquiry contacts (customer centers, consultation desks, etc.) may be recorded for the purpose of appropriate response.

Joint Use of Personal Data

The Sapporo Group companies may jointly use personal data in the following cases. Where personal data is jointly used in circumstances other than those described below, we will provide notice at the time of collection.

Purpose Categories of Personal Data Scope of Joint Use Party Responsible for Management
Corporate Name Address Name of Representative
1 To smoothly respond to consultations and questions from customers • Name / Address / Postal code
• Telephone number / Email address
• Gender
• Date of birth
• Other necessary personal data		 • The Sapporo Group companies • SAPPORO BREWERIES LIMITED 4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522, Japan Hiroshi Tokimatsu
Same as above • SAPPORO LION LIMITED
• HANEI LIMITED
• HOKKAIDO SAPPORO LION LIMITED		 • SAPPORO LION LIMITED 7F, Ginza Showa-dori Bldg., 8-14-14 Ginza, Chuo-ku, Tokyo 104-0061, Japan Hiroyuki Tazawa
Same as above • Foremost Blue Seal, Ltd.
• Foremost Blue Seal's franchise owners		 • Foremost Blue Seal, Ltd. 5-5-6 Makiminato, Urasoe-shi, Okinawa 901-2131, Japan Takuma Murakami
Same as above • Foremost Blue Seal, Ltd.
• Foremost Blue Seal's customers		 Same as above Same as above Same as above
2 To maintain legitimate interests relating to business communications, smooth response, and transactions • Name / Address / Postal code
• Other items necessary for commercial transactions		 • The Sapporo Group companies • SAPPORO BREWERIES LIMITED 4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522, Japan Hiroshi Tokimatsu
3 To address product defects and provide after-sales service • Name / Address / Postal code
• Telephone number / Email address
• Purchase and usage history of products and services, etc.		 Same as above Same as above Same as above Same as above
4 To improve product quality and for research and development • Name / Address / Postal code
• Telephone number / Email address
• Purchase and usage history of products and services, etc.		 Same as above Same as above Same as above Same as above
5 To jointly conduct sales and marketing activities (including product campaigns) • Name / Address / Postal code
• Telephone number / Email address
• Purchase and usage history of products and services, etc.		 Same as above Same as above Same as above Same as above
6 To manage IT infrastructure accounts and ensure security across all Sapporo Group companies • Name, employee number
• Identification information and usage history of loaned devices (PCs, etc.)		 Same as above Same as above Same as above Same as above
7 To conduct personnel and labor management of employees and retirees • Name / Address / Postal code
• Other items necessary for labor management		 Same as above Same as above Same as above Same as above
Same as above • SAPPORO LION LIMITED
• HANEI LIMITED
• HOKKAIDO SAPPORO LION LIMITED		 • SAPPORO LION LIMITED 7F, Ginza Showa-dori Bldg., 8-14-14 Ginza, Chuo-ku, Tokyo 104-0061, Japan Hiroyuki Tazawa
8 To optimize personnel assignment among Sapporo Group companies • Name, employee number, department
• Work experience		 • The Sapporo Group companies • SAPPORO BREWERIES LIMITED 4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522, Japan Hiroshi Tokimatsu
9 To recruit employees • Name / Address / Postal code
• Telephone number / Email address
• Other information necessary for recruitment screening		 • SAPPORO LION LIMITED
• HOKKAIDO SAPPORO LION LIMITED		 • SAPPORO LION LIMITED 7F, Ginza Showa-dori Bldg., 8-14-14 Ginza, Chuo-ku, Tokyo 104-0061, Japan Hiroyuki Tazawa

Procedures for Requests for Disclosure, etc.

With respect to personal data we hold for which the Sapporo Group companies bear an obligation of disclosure, notification of the Purpose of Use, correction, addition, or deletion of content, cessation of use, erasure, or cessation of provision to third parties (hereinafter “disclosure, etc.”), as well as records of provision to third parties, we will respond in accordance with the following procedure.

  1. We will ask you to provide the information necessary for us to verify your identity and identify the relevant personal data we hold, and we will confirm whether disclosure, etc., of that personal data is possible. This is because there are cases where disclosure, etc., of the personal data is not possible, for example, where the personal data has been appropriately disposed of in accordance with our internal rules.
  2. If, upon identifying the personal data, there is a possibility that the relevant personal data can be disclosed, etc., we will mail you a “Request Form for Disclosure, etc.” (however, disclosure may not be possible if, for example, subsequent investigation reveals that we do not hold the personal data).
  3. Please complete the “Request Form for Disclosure, etc.,” sign and affix your seal to it, and return it by registered mail, enclosing a copy of your own “certificate of residence (juminhyo)” (an abridged copy issued within 30 days prior to the date of the request) or “driver’s license,” and, if you wish to receive a response by mail, 940 yen worth of postage stamps equivalent to the mailing fee (breakdown: standard mail 110 yen, general registered mail 480 yen, delivery certification 350 yen). For the return address, please refer to “Inquiries Regarding Personal Information” below.
  4. We accept requests from someone other than you where the request for disclosure, etc., is made by a statutory agent or by an agent you have appointed. In that case, please send a copy of your “certificate of residence” or “driver’s license,” and, if you wish to receive a response by mail, postage stamps equivalent to the delivery-certification mailing fee, together with the following documents to prove the agency:
    • In the case of a statutory agent: the agent’s “certificate of residence” (issued within 30 days prior to the date of the request) and “documents proving status as a statutory agent.”
    • In the case of an agent appointed by the individual: the agent’s “certificate of residence” (issued within 30 days prior to the date of the request) and a “power of attorney with a seal registration certificate attached.”
  5. After you have sent the “Request Form for Disclosure, etc.,” the copy of the individual’s “certificate of residence” or “driver’s license,” the postage stamps equivalent to the delivery-certification mailing fee (if you wish to receive a response by mail), and, in the case of a request by an agent, the documents proving the agency, we will verify your identity by an appropriate method, such as a callback to the telephone number in the personal data we hold. Only when we have confirmed that you are the same person as the individual identified in the personal data we hold will we disclose, etc., the personal data by the method requested in the “Request Form for Disclosure, etc.” (If we cannot verify your identity, we will respond by a similar method to the effect that disclosure, etc., is not possible.)
  6. If, as a result of investigation, it turns out that we do not hold the personal data and disclosure, etc., is therefore not possible, we will respond to that effect by the method requested in the “Request Form for Disclosure, etc.”
  7. Even where a request for disclosure, etc., is made, we will not make disclosure, etc., in cases falling under the following provisions of the APPI. In that case, we will notify you of this by the method requested in the “Request Form for Disclosure, etc.”:
    • Article 32, paragraph (2), items (i) to (ii) of the APPI
    • Article 33, paragraph (2), items (i) to (iii) of the APPI
    • Article 35, paragraphs (2), (4) and (6) of the APPI
  8. Documents such as your certificate of residence and the copy of your driver's license that you send for identity verification will be used solely to verify your identity.

What is a Statutory Agent?

Ministry of Justice > Top Page > Applications, Procedures, and Consultation Desks > Personal Information Protection > Identity-verification documents required for requests for disclosure, etc.

Details here

Inquiries Regarding Personal Information

Inquiries and complaints regarding the personal information of the Sapporo Group companies (excluding those relating to the registered details of membership services; for the registered details of membership services, please refer to ※) are accepted at each company’s contact point. We apologize for the inconvenience, but please contact the relevant group company.

“Sapporo Group companies”

※ When a customer registered for a membership service enters their ID (email address) and the password they set themselves on this website, we provide a mechanism that allows them to view, correct, and delete their own personal information. Personal information of persons other than those registered for membership services (such as information of campaign applicants) will be deleted six months after the close of the relevant campaign.

Secure Management of Personal Data

To prevent the leakage, loss, or damage of personal data (including specific personal information), and otherwise to ensure its secure management, the Sapporo Group companies take the following security management measures.

  • Establishment of rules concerning the handling of personal data
    We comply with relevant laws, regulations, guidelines, etc., establish rules concerning the protection of personal information as concrete rules to ensure the proper handling of personal data, and review them periodically.
  • Organizational security management measures
    We appoint a manager responsible for the protection of personal information, establish an Information Protection Committee, and establish a framework to promote the protection of personal information. We also periodically conduct self-inspections and audits of how personal data is being handled.
  • Human security management measures
    We periodically provide training to employees regarding the protection of personal information, including the handling of personal data.
  • Physical security management measures
    We establish rules and procedures for cases where devices such as computers that handle personal data are taken outside, and we take encryption measures to prevent leakage due to theft, loss, or erroneous transmission of personal data.
  • Technical security management measures
    We establish access controls for personal data and restrict the scope of access. We also implement measures to protect devices that handle personal data against unauthorized access and malware by keeping security software up to date, etc. and review these measures as necessary.

Continuous Improvement of Our Personal Information Protection Efforts

The Sapporo Group companies maintain rules concerning the protection of personal information and work continuously to review and improve them. We also communicate this policy and the rules concerning the protection of personal information to our officers and all employees, and will continue to provide training to employees.

Important Notes

This website may contain links to external websites that we do not operate or manage. We cannot accept responsibility for the personal information protection or the content of linked websites.

Basic Policy on the Handling of Specific Personal Information

With respect to the handling of personal information and specific personal information (hereinafter “specific personal information, etc.”) based on the Act on the Use of Numbers to Identify a Specific Individual in Administrative Procedures (hereinafter the “Number Act”), the Sapporo Group companies comply with the APPI, the Guidelines for the Proper Handling of Specific Personal Information, and the like, and handle such information appropriately.

Purpose of Use

The Sapporo Group companies use specific personal information, etc., within the scope of the purposes set out below.

  • Administrative procedures involving Individual Numbers for employees of the Sapporo Group (including officers, employees, and their families, etc.)

    • Withholding tax-related administrative procedures
    • Administrative procedures for preparing year-end tax adjustment documents, etc.
    • Administrative procedures for preparing returns, etc., concerning retirement income
    • Administrative procedures for preparing returns, etc., concerning various asset-formation savings
    • Various social insurance-related administrative procedures
    • Employment insurance and workers’ accident compensation insurance-related administrative procedures
    • Other related administrative procedures set out above

  • Administrative procedures involving Individual Numbers for individuals other than Sapporo Group employees

    • Preparing payment records for remuneration, fees, etc.
    • Preparing payment records concerning shares
    • Preparing payment records for fund interest
    • Preparing payment records concerning consideration for the use and transfer of real property
    • Other related administrative procedures set out above

Secure Management of Specific Personal Information

Please refer to “Secure Management of Personal Data” above.

Continuous Improvement

The Sapporo Group companies strive to continuously review and improve the handling of specific personal information, etc.

Contact for Inquiries Regarding Specific Personal Information

Each Sapporo Group company accepts inquiries regarding the handling of specific personal information at its own contact point. We apologize for the inconvenience, but please contact the relevant company.

Sapporo Group Companies

Sapporo Group Companies

No. Corporate Name Address Name of Representative Contact Contact Hours
1 SAPPORO BREWERIES LIMITED 4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522, Japan Hiroshi Tokimatsu SAPPORO BREWERIES LIMITED, General Affairs Department
4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522, Japan
Contact form: https://www.sapporobreweries.com/en/contact/
2 YEBISU WINEMART CO., LTD. B1F, Yebisu Garden Place, 4-20-7 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan Yusuke Igarashi YEBISU WINEMART CO., LTD., Personal Information Management
Tel: 03-5424-3490
Email: party@partywine.com		 9:00–17:30 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
3 TANOSHIMARU SHUZO CO., LTD. 569-1 Masuoda, Tanushimaru-machi, Kurume-shi, Fukuoka 839-1213, Japan Hisashi Hasegawa SAPPORO BREWERIES LIMITED, General Affairs Department
4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522, Japan
Contact form: https://www.sapporobreweries.com/en/contact/
4 SAPPORO FIELD MARKETING CO., LTD. 4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522, Japan Yoshimi Mino SAPPORO FIELD MARKETING CO., LTD., Corporate Strategy Department
4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522, Japan
Tel: 03-5423-7223		 9:00–17:30 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
5 SHINSEIEN CO., LTD. 2-10 Kita 7-jo Higashi 9-chome, Higashi-ku, Sapporo-shi, Hokkaido 065-0007, Japan Osamu Beppu SHINSEIEN CO., LTD.
In Sapporo Garden Park, 2-10 Kita 7-jo Higashi 9-chome, Higashi-ku, Sapporo-shi, Hokkaido 065-0007, Japan
Tel: 011-742-0505		 9:00–18:00 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
6 SAPPORO GROUP LOGISTICS COMPANY LIMITED 4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522, Japan Yuki Hattori SAPPORO GROUP LOGISTICS COMPANY LIMITED, Corporate Strategy Department
4-20-1 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan
Tel: 03-3444-8680		 9:00–17:30 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
7 SAPPORO LOGISTICS SYSTEMS CO., LTD. 4-20-1 Ebisu, Shibuya-ku, Tokyo 150-8522, Japan Tomosuke Nakagawa SAPPORO LOGISTICS SYSTEMS CO., LTD., Administration Department
4-20-1 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan
Tel: 03-6673-6167		 9:00–17:30 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
8 SAPPORO LION LIMITED 7F, Ginza Showa-dori Bldg., 8-14-14 Ginza, Chuo-ku, Tokyo 104-0061, Japan Hiroyuki Tazawa SAPPORO LION LIMITED, Human Resources and General Affairs Department
7F, Ginza Showa-dori Bldg., 8-14-14 Ginza, Chuo-ku, Tokyo 104-0061, Japan
Tel: 03-6264-6031		 10:00–12:00, 13:00–17:30 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
9 HANEI LIMITED 5-2-1 Imazukita, Tsurumi-ku, Osaka-shi, Osaka 538-0041, Japan Yoshimasa Kohori HANEI LIMITED
5-2-1 Imazukita, Tsurumi-ku, Osaka-shi, Osaka 538-0041, Japan
Email: info@osakaou.net, or inquiry form on the official website
10 HOKKAIDO SAPPORO LION LIMITED Tanukikoji Lion Bldg., 7-1 Minami 2-jo Nishi 2-chome, Chuo-ku, Sapporo-shi, Hokkaido 060-0062, Japan Takamitsu Kanamori HOKKAIDO SAPPORO LION LIMITED
Tel: 011-205-7811		 9:00–17:30 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
11 POKKA SAPPORO FOOD & BEVERAGE LTD. 3-27-1 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan Masashi Sato https://www.pokkasapporo-fb.jp/privacy.html
12 PS BEVERAGE LTD. 1-5-25 Kiba, Koto-ku, Tokyo 135-0042, Japan Shinji Kuroyanagi PS BEVERAGE LTD.
1-5-25 Kiba, Koto-ku, Tokyo 135-0042, Japan
Tel: 03-5633-6541		 9:00–17:00 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
13 STAR BEVERAGE SERVICE CO., LTD. 1-5-25 Kiba, Koto-ku, Tokyo 135-0042, Japan Hiroaki Watanabe STAR BEVERAGE SERVICE CO., LTD.
1-5-25 Kiba, Koto-ku, Tokyo 135-0042, Japan
Tel: 03-5683-8310		 9:00–17:00 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
14 POKKA SAPPORO HOKKAIDO LTD. 8-1 Kita 1-jo Higashi 4-chome, Chuo-ku, Sapporo-shi, Hokkaido 060-0031, Japan Daisuke Nakamura https://www.pokkasapporo-fb.jp/privacy.html
15 OKINAWA POKKA CORPORATION CO., LTD. 7F, Daido Life Naha Bldg., 3-1-15 Maejima, Naha-shi, Okinawa 900-0016, Japan Satoshi Ishimura OKINAWA POKKA CORPORATION CO., LTD.
7F, Daido Life Naha Bldg., 3-1-15 Maejima, Naha-shi, Okinawa 900-0016, Japan
Tel: 098-863-7099		 9:00–17:00 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
16 OKINAWA SUN POKKA CO., LTD. 4-23-10 Gusukuma, Urasoe-shi, Okinawa 901-2133, Japan Katsuyuki Saga OKINAWA SUN POKKA CO., LTD.
4-23-10 Gusukuma, Urasoe-shi, Okinawa 901-2133, Japan
Tel: 098-877-8883		 9:00–17:00 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
17 IWATA POKKA FOODS CO., LTD. 152-1 Shimofuto, Iwata-shi, Shizuoka 437-1205, Japan Saburo Kawai IWATA POKKA FOODS CO., LTD.
152-1 Shimofuto, Iwata-shi, Shizuoka 437-1205, Japan
Tel: 0538-55-5337		 9:00–17:00 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
18 Foremost Blue Seal, Ltd. 5-5-6 Makiminato, Urasoe-shi, Okinawa 901-2131, Japan Takuma Murakami Foremost Blue Seal, Ltd.
5-5-6 Makiminato, Urasoe-shi, Okinawa 901-2610, Japan
Tel: 098-877-5103		 9:00–17:00 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)
19 YASUMA CO., LTD. 5-23-2 Nishigotanda, Shinagawa-ku, Tokyo 141-0031, Japan Takahiro Yanase YASUMA CO., LTD.
5-23-2 Nishigotanda, Shinagawa-ku, Tokyo 141-8559, Japan
Tel: 03-3490-6955 (main)		 9:00–17:00 (excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)

Date of publication: [1 July 2026]

This notice supplements our general privacy policy (“Protection of Personal Information”) and applies to the processing of personal data relating to individuals residing in the European Economic Area (the “EEA”).

SAPPORO BREWERIES LIMITED (“we”, “us” or “our”) processes your personal data in accordance with this notice and the EU General Data Protection Regulation (“GDPR”). In the event of any conflict between this notice and Protection of Personal Information, this notice prevails with respect to the processing of personal data of EEA residents.

1. Controller

We are the controller of your personal data.

2. Categories of personal data we process

We process the following categories of your personal data for the purposes set out in Section 3:

  • Name
  • Company name and affiliation
  • Job title
  • Contact details (email address, postal address, postcode, telephone number)
  • Enquiry details and communication history
  • Information obtained through device identifiers such as cookies (your browser identification information, your website browsing history, etc.)

3. Purposes of processing and legal bases

We process the personal data set out in Section 2 for the following purposes, relying on the respective legal bases:

Purposes of processing personal dataLegal basis
(1) Business negotiations, contact and other communications with suppliers, customers, relevant authorities and other business partnersNecessary for our legitimate interests (smooth communication with suppliers, customers, relevant authorities and other business partners)
(2) Responding to enquiriesNecessary for our legitimate interests (appropriate responses to enquiries)
(3) Analysing your behaviour and attributes on our website in order to develop and improve our products and servicesYour consent
(4) Facility management (including verifying persons entering our facilities)Necessary for our legitimate interests (appropriate access control to our facilities)
(5) Establishment, exercise or defence of our legal claimsNecessary for our legitimate interests (appropriate establishment, exercise or defence of our rights)

Where we process your personal data on the basis of your consent, you may withdraw that consent at any time.

4. Disclosure

We may disclose the personal data set out in Section 2 to third parties in the following cases. Where a recipient is a processor within the meaning of the GDPR, we will make the disclosure only after completing the necessary procedures, including entering into a data processing agreement in accordance with the GDPR.

Purpose of disclosure (purposes set out in Section 3)Categories of recipientsCategories of personal data disclosed (categories set out in Section 2)
(1) Business negotiations, contact and other communications with suppliers, customers, relevant authorities and other business partnersThe following group companies, business partners, relevant authorities, etc.
https://www.sapporobreweries.com/en/who-we-are/company/group/		(1) Name
(2) Company name and affiliation
(3) Job title
(4) Contact details (email address, postal address, postcode, telephone number)
(5) Communication history
(2) Responding to enquiriesEnquiry-system operators and other relevant processors(1) Name
(2) Company name and affiliation
(4) Contact details (email address)
(5) Enquiry details
(3) Analysing your behaviour and attributes on our website in order to develop and improve our products and servicesWeb analytics providers(6) Information obtained through device identifiers such as cookies (your browser identification information, your website browsing history, etc.)
(4) Facility management (including verifying persons entering our facilities)The following group companies, visitor-management system operators, other relevant processors and, where necessary, relevant authorities
https://www.sapporobreweries.com/en/who-we-are/company/group/		(1) Name
(2) Company name and affiliation
(3) Job title
(4) Contact details (email address, postal address, postcode, telephone number)
(5) Communication history
(5) Performing our obligations or exercising our rights under applicable lawDispute-resolution bodies such as courts, public authorities, lawyers, etc.All categories of personal data

5. International transfers

Where we transfer the personal data set out in Section 2 to a country or region outside the EEA, such transfer will be made on the basis of:

  1. an adequacy decision of the European Commission; or
  2. Standard Contractual Clauses (SCC) adopted by the European Commission.

If you would like more detailed information about the appropriate safeguards applied to our international transfers of personal data, please contact us using the contact details set out in Section 8.

6. Your rights

In relation to our processing of your personal data, you have the following rights under the GDPR:

  • Right to withdraw consent: as set out in Section 3, where we collect, use or disclose your personal data on the basis of your consent, you may withdraw that consent at any time.
  • Right of access: the right to enquire about, confirm, and obtain a copy of the personal data we hold about you.
  • Right to rectification: the right to have inaccurate personal data we hold about you rectified. You also have the right to have incomplete personal data we hold about you completed.
  • Right to erasure: the right, under certain conditions, to have your personal data erased.
  • Right to restriction of processing: the right, under certain conditions, to request that we restrict the processing of your personal data.
  • Right to object: the right, under certain conditions, to object to the processing of your personal data.
  • Right to data portability: the right, under certain conditions, to receive the personal data you have provided to us in a structured, commonly used and machine-readable format, and to transmit that personal data to another controller.

If you wish to exercise any of these rights, or if you have any questions about your rights, please contact us using the contact details set out in Section 8.

7. Retention period

We retain your personal data for as long as necessary for the purposes set out in Section 3, or for the period required by applicable law. When we no longer need to use your personal data, we will erase or anonymise it in accordance with applicable law and our internal procedures.

8. Contact

If you have any questions or enquiries regarding this notice, please contact us using the following:

9. Complaints to a supervisory authority

You have the right to lodge a complaint about our processing of your personal data with the data protection supervisory authority for the area in which you reside. You can find the contact details of the supervisory authorities at:

Date of publication: [1 July 2026]

Last updated: [1 July 2026]

This notice supplements our general privacy policy (“Protection of Personal Information”) and applies to the processing of personal information relating to individuals residing in the State of California.

SAPPORO BREWERIES LIMITED (“we”, “us” or “our”) processes your personal information in accordance with this notice and the California Consumer Privacy Act, as amended (“CCPA”). In the event of any conflict between this notice and Protection of Personal Information, this notice prevails with respect to the processing of personal information of California residents.

1. Categories of personal information we collect

The categories of your personal information that we may collect in the future, or that we have collected in the preceding 12 months, are as follows. We collect all of this personal information either from you or from our group companies.

Category of personal information collectedExamples of personal information
a. Identifiers (such as name, address, unique personal identifier, online identifier, IP address, email address, and other similar identifiers)Name, company name and affiliation, job title, email address, postal address, postal code, telephone number, device identifier
b. Commercial informationInquiry details, communication history
c. Internet or other electronic network activity informationInformation obtained through device identifiers such as cookies (your browser identification information, your website browsing history, etc.)

We do not process sensitive personal information within the meaning of the CCPA.

2. Purposes of use

We process the categories of personal information set out in Section 1 for the following business or commercial purposes:

  • For business negotiations, contact, and other communications with suppliers, delivery destinations, relevant government agencies, and other business partners
  • To respond to inquiries
  • To analyze your behavior and attributes on our website in order to develop and improve our products and services
  • For facility management (including verification of persons entering our facilities)
  • To assert, establish, or defend our rights

3. Right to opt out of sale or sharing

Where a business sells or shares your personal information to third parties within the meaning of the CCPA, you have the right under the CCPA to opt out of that sale or sharing. We do not sell or share the personal information covered by this notice.

We also do not knowingly sell or share the personal information of minors under 16 years of age.

4. Retention period

We retain your personal information for as long as necessary for the purposes set out in Section 2, or for the period required by applicable law. When we no longer need to use your personal information, we will delete or deidentify it in accordance with applicable law and our internal procedures.

5. Disclosure to third parties

We may disclose your personal information to service providers as set out in the table below. In such cases, we make the disclosure only after completing the procedures required by the CCPA, including entering into a contract required by the CCPA with the service provider.

Purpose of disclosure (purposes set out in Section 2 above)Categories of personal information disclosed
(1) For business negotiations, contact, and other communications with suppliers, delivery destinations, relevant government agencies, and other business partnersa, b
(2) To respond to inquiriesa, b
(3) To analyze your behavior and attributes on our website in order to develop and improve our products and servicesc
(4) For facility management (including verification of persons entering our facilities)a, b

In addition, we may disclose your personal information to dispute-resolution bodies such as courts, public authorities, lawyers, and others in order to comply with legal obligations or requests.

We have not sold or shared, within the meaning of the CCPA, the personal information set out in Section 1 during the preceding 12 months.

6. Your rights

Under the CCPA, you have the following rights with respect to our processing of your personal information:

  • The right to know the personal information about you that we collect, use, disclose, sell, or share
  • The right to request deletion of the personal information we have collected from you, subject to certain exceptions
  • The right to request correction of inaccurate personal information that we maintain about you
  • The right to opt out of the sale or sharing of your personal information
  • The right not to be subjected to discriminatory treatment by a business for exercising the rights granted to you under the CCPA

If you wish to exercise any of these rights, or if you have any questions about your rights, this notice, or our personal information handling practices, please contact us using the methods below. Please note that, where you wish to exercise a right, we may confirm your personal information to the extent necessary to verify your identity.

7. Use of an authorized agent

If you use an authorized agent to exercise your right to know, your right to delete, or your right to correct inaccurate personal information, we will ask you to do the following:

  • Provide the authorized agent with signed, written permission to exercise the right on your behalf, and verify your own identity directly with us
  • Directly confirm with us that you have given the authorized agent permission to exercise the relevant right

We may deny a request from an agent who cannot demonstrate that you have authorized them to act on your behalf.

8. Date this notice was last updated

[1 July 2026]

Date of publication: [1 July 2026]

This notice supplements our general privacy policy (“Protection of Personal Information”) and applies to the handling of personal information relating to individuals residing in Canada.

SAPPORO BREWERIES LIMITED (“we”, “us” or “our”) handles personal information in accordance with this notice and Canada’s data protection law (the Personal Information Protection and Electronic Documents Act, or “PIPEDA”). In the event of any conflict between this notice and Protection of Personal Information, this notice prevails with respect to the handling of personal information of residents of Canada.

1. Privacy Officer and contact

Our Privacy Officer is responsible for our compliance with this notice and PIPEDA in relation to the handling of your personal information.

For inquiries or complaints regarding our handling of personal information or this notice, please contact us using the methods below.

2. How to access your personal information

For how to access your personal information, please refer to “Procedures for Requests for Disclosure and Other Matters.”

3. Purposes of use, categories of personal information handled, and recipients of disclosure

We handle your personal information as set out in the table below.

Purpose of use of personal informationCategories of personal informationRecipients of disclosure
(1) For business negotiations, contact, and other communications with suppliers, delivery destinations, relevant government agencies, and other business partnersName
Company name and affiliation
Job title
Contact details (email address, postal address, postal code, telephone number)
Communication history		The following group companies, business partners, relevant government agencies, etc.
https://www.sapporobreweries.com/en/who-we-are/company/group/
(2) To respond to inquiriesName
Company name and affiliation
Contact details (email address)
Inquiry details		Inquiry-system operators and other relevant service providers
(3) To analyze your behavior and attributes on our website in order to develop and improve our products and servicesInformation obtained through device identifiers such as cookies (your browser identification information, your website browsing history, etc.)Web analytics providers
(4) For facility management (including verification of persons entering our facilities)Name
Company name and affiliation
Job title
Contact details (email address, postal address, postal code, telephone number)
Communication history		The following group companies, visitor-management system operators, other relevant service providers and, where necessary, relevant government agencies
https://www.sapporobreweries.com/en/who-we-are/company/group/
(5) To assert, establish, or defend our rightsAll categories of personal informationDispute-resolution bodies such as courts, public authorities, lawyers, etc.

4. Personal information protection policy

Please refer to our “Personal Information Protection Policy (Privacy Policy).”