Sapporo Group Code of Conduct
Built on the trust of our customers and society, we aim to be a corporate group that acts with integrity and fairness and contributes to the creation of a sustainable society.
Guided by our management philosophy, “Pioneering The Legacy of Tomorrow,” we at Sapporo Group seek to build strong, lasting connections with people and communities as we work to bring greater enjoyment to everyday life, enhance our customers’ quality of life, and contribute to the well-being of society. In our alcoholic beverage business in particular, we promote responsible drinking, maintain the trust of all stakeholders, and work to enhance our corporate value over the medium to long term.
This Code sets out the principles that guide our actions as we pursue this goal. All officers and employees will comply with laws and regulations, industry self-regulatory standards, international norms, and our group’s rules and policies, and will act with integrity and fairness guided by high ethical standards.
Basic Approach
Role and Purpose
This Code sets out the basic policy for putting Sapporo Group’s management philosophy into practice. It serves as the basis for employment regulations and other internal rules established by each group company, and provides guidance for all management decisions and employee conduct. The Code also emphasizes corporate ethics and sustainability. It encourages officers and employees to act with sound ethical judgment and to build relationships of trust with stakeholders, thereby aiming to create corporate value and social value together with them.
Scope of Application
This Code applies to all officers and employees of Sapporo Group. We also ask the group’s business partners, including suppliers and contractors, to act in a manner consistent with the spirit of this Code, and we work to enhance sustainability and ethical standards throughout the entire supply chain.
Roles and Responsibilities of Management
In putting this Code into practice, management leads by example as it works to embed this Code across the group. To drive sustainable growth and enhance corporate value, management sets strategy and allocates resources, including human, financial, and intellectual capital, in ways that support investment for future growth. Management also puts an effective governance framework in place and continues to review and improve it. If a situation arises that goes against this Code, top management takes the lead in resolving the issue, identifying its cause, preventing recurrence, disclosing information, and fulfilling its accountability.
Implementation of the Code
The Code shall be established and amended by resolution of the Board of Directors of Sapporo Breweries Limited.
If officers or employees become aware of conduct that violates, or may violate, this Code, they are expected to report the matter or seek advice through the Sapporo Group Corporate Ethics Hotline or another reporting channel established by a group company.
Any conduct that violates this Code will be subject to strict action in accordance with the rules of the relevant group company.
Action Guidelines
1. Building Trust with Customers
We place the highest priority on customer satisfaction and trust, providing safe, high-quality products and services.
- We focus on quality and provide safe, reliable products and services.
- We listen attentively to our customers and create value that goes beyond their expectations.
- We provide clear and accurate information about our products and services.
- If there is a problem with a product, we address it promptly and in good faith.
2. Contributing to a Sustainable Society
We work to address social issues, including those related to human rights and the environment, and pursue the creation of a sustainable society and the enhancement of corporate value over the medium to long term.
- We act in accordance with international norms, including the International Covenants on Human Rights, and uphold the human rights of all people.
- We do not tolerate discrimination, harassment, child labor, or forced labor, and take steps to prevent human rights violations.
- We continue to carry out human rights due diligence to identify, prevent, and mitigate negative impacts on human rights across the value chain.
- We put processes in place to provide remedy if human rights violations occur and take necessary follow-up action.
- We position environmental action as a key management priority, including efforts to address climate change and help build a carbon-neutral, circular society.
- We promote responsible drinking by helping to prevent harmful drinking, including drinking by those under the legal age and drunk driving, and raising awareness of moderate drinking habits.
- We actively engage in a wide range of initiatives that contribute to society and work to build positive relationships with local communities.
- We act in accordance with international norms, understand the laws and cultures of the countries where we operate, and conduct business accordingly.
3. Conducting Business Fairly and with Integrity
We comply with all applicable laws and regulations, observe social norms, and conduct our business with fairness and transparency.
- We comply with the Antimonopoly Act and other competition laws, and engage in free, fair, and transparent competition.
- We prohibit bribery and corruption in any form.
- We maintain fair and impartial procurement processes and ensure transparency in those processes.
- We prevent money laundering and have no dealings with organized crime groups or other anti-social forces.
- We maintain accounting records and file tax returns accurately.
4. Creating a Rewarding Workplace
We create a safe and rewarding workplace where people with diverse backgrounds and perspectives can thrive.
- We promote diversity, equity, and inclusion (DE&I).
- We ensure occupational health and safety and maintain a healthy and secure work environment.
- We support the professional growth of each employee and provide opportunities for them to make the most of their abilities.
- We comply with labor laws and regulations, and ensure fair working conditions.
5. Building Trust with Stakeholders
We seek to build relationships of trust with all stakeholders and achieve sustainable growth through constructive dialogue and transparent disclosure.
- We provide shareholders and investors with timely, accurate, fair, clear, and useful information, fulfilling our accountability to stakeholders.
- To achieve sustainable growth and enhance corporate value, we build an effective governance framework, continue to review and improve its effectiveness, and ensure transparent management.
- We take rigorous measures to prevent insider trading.
- We listen attentively to a wide range of stakeholders, including customers, business partners, employees, and local communities.
- We avoid conflicts of interest by following established procedures.
6. Managing and Protecting Information and Assets
We exercise due care in managing and protecting information entrusted to us by customers and business partners, as well as the company’s confidential information.
- We comply with the Act on the Protection of Personal Information and other relevant laws and regulations.
- We maintain an information security framework and protect information assets from cyberattacks and other threats.
- We prevent the unauthorized disclosure of confidential information and trade secrets, and manage them securely.
- We protect and use intellectual property rights effectively, and do not infringe the intellectual property rights of others.
- We do not allow company assets to be used for personal purposes.
- When using AI, we follow internal rules and use it responsibly.
7. Preparing for and Responding to Crises
We manage significant risks that may affect our business activities and take swift, effective action in the event of a crisis.
- We maintain a risk management framework to identify, assess, and manage significant risks, and continue to review whether the framework is working effectively.
- We develop business continuity plans (BCPs) to prepare for emergencies, including natural disasters, pandemics, and accidents.
- When a crisis occurs, we put human life and safety first, work to minimize damage, determine the cause, and take steps to prevent recurrence.
- We provide stakeholders with timely and accurate information.
8. Responsibilities of Top Management
Top management recognizes its responsibility to put the spirit of this Code into practice and takes the lead by setting an example.
- Top management establishes an effective governance framework and works to embed corporate ethics across the group.
- If a situation arises that goes against this Code, top management takes the initiative in resolving the issue, identifying the cause, and taking measures to prevent recurrence.
- Top management fulfills its accountability to society, clearly defines lines of authority and responsibility, and takes firm disciplinary action, including against members of top management where necessary.
- Top management asks the group’s business partners, including suppliers and contractors, to understand the principles of this Code, encourages them to act in line with its spirit, and works with them to foster corporate ethics and raise awareness.
- Top management ensures the effectiveness of these efforts through regular monitoring and evaluation of business partners.
To put the above Sapporo Group Code of Conduct into practice, Sapporo Group has established the Sapporo Group Standards of Conduct, which set out the specific values, principles, and criteria that guide our conduct.