Based on our medium- to long-term vision announced in 2025 --“Creating Rich Beer and Memorable Experiences Around the World”,
Sapporo Breweries will move forward with a mid- to long-term growth strategy, building a business that can adapt to change and continue delivering new value to society.
Creating Rich Beer and Memorable
Experiences Around the World
We deliver exciting experiences and new services that enrich everyday life through beer.
We will double our investment in Sapporo Draft Beer Black Label and Yebisu by 2030 to strengthen the brands and expand how we connect with customers. We will also create new beer experiences through unique spaces and communities.
As more people focus on health, we are expanding our non-alcoholic beer lineup in Japan and around the world, including SAPPORO PREMIUM 0.0%. We are also bringing our alcoholic and soft drink businesses closer together to offer more choices and develop new health-focused products.
On July 1, 2026, we will shift to a business holding company structure, reorganizing into Domestic Operations, Overseas Operations, and Corporate functions.
This will improve our investment decisions and support growth in the alcoholic beverages business.
