Who We Are
Creating Rich Beer and Memorable Experiences Around the World
Our story began in 1876 with the Kaitakushi Beer Brewery in Sapporo, Hokkaido. This was the beginning of our journey in pioneering Japanese beer culture.
We believe a single glass of beer can bring people together and create new possibilities. That belief still drives us to keep challenging ourselves.
Today, we carry this spirit forward with pride—creating beer and brand experiences both in Japan and around the world.
Our Impact
Year Founded
1876
Revenue
506.9 billion yen
Market share of Asian beer
in the U.S.
No.1
Global
74 countries
*Including regions
*FY2025 results
Message from the President
Vision,Mission
Pioneering the legacy of tomorrow
Values
- EMBRACING THE SPIRIT OF DISCOVERY We carry forward the pioneering mindset of our founder. We pursue discovery in everything we do and honor the belief that excellence is born from exploration.
- CELEBRATING JAPAN’S PREMIUM QUALITY We uphold the mindset, discipline, and values that define the excellence rooted in Japan’s culture. We believe that true quality is born from intention, honoring craftsmanship, and taking pride in doing things the right way.
- CONNECTING CULTURES Born from the union of East and West, we believe the extraordinary happens where worlds connect. By exploring intersections and embracing diversity, we bring together ideas, people, and perspectives to inspire and enrich the world around us.
- MAKING LIFE FULFILLING We strive to enrich everyday life through our work, helping people live more fulfilling lives. By acting responsibly and supporting people and communities sustainably, we help shape a more meaningful way of living for today and the future.
Fundamental Management Policy
The Sapporo Group strives to maintain integrity in corporate conduct that reinforces stakeholder trust and aims to achieve continuous growth in corporate value.
Management Strategy
Sapporo Breweries will transition to a business holding company structure on July 1, 2026, and aims to realize the Group Medium-to-Long-Term Vision established in 2025—“A company that can create rich beer and consumer experiences on a global scale”—while maximizing the Group’s strengths.
Business Strategy
Starting in July 2026, Sapporo Breweries will transition to a two-segment structure comprising “Domestic Operations” and “Overseas Operations.” By positioning the Alcoholic Beverages business as our core and concentrating the Group’s management resources, we aim to achieve sustainable growth.
Our Heritage
Sapporo Breweries began in 1876, during the time of the “KAITAKUSHI” (Hokkaido Development Commission).
With a passion for great food and drink, we have taken on new challenges for over a century.
What started with beer has grown to include shochu, wine, food, and soft drinks—becoming part of everyday life for generations.
This history is more than our past. It is the foundation of our craftsmanship, guiding us into the future.