Overseas Operations (Alcoholic Beverages, Beverages)

Business Overview

Our international business began in 1964 with exports to the United States, where "SAPPORO PREMIUM BEER" has remained the leading Asian beer brand since 1986. We are using this strong brand to drive growth across North America, APAC, and Europe. In our beverage business, we hold a leading position in Singapore with tea-based products, led by Jasmine Green Tea. Starting in Singapore, we are expanding into markets like Malaysia and strengthening our business in line with local needs.

Alcohol

Growth of the Sapporo brand

We are focusing on expanding SAPPORO PREMIUM BEER worldwide by strengthening partnerships and increasing brand awareness.
In Canada, we are growing Beyond Beer and expanding non-alcoholic and RTD products, including SAPPORO PREMIUM 0.0%. and “SAPPORO PREMIUM COCKTAIL VODKA LEMON SOUR".

Optimizing Our Business Portfolio

We will focus on improving profitability in North America and investing growth in APAC and Europe, with strategies based on each region.

TOPICS

Topics

Expanding the Global SAPPORO PREMIUM BEER Fan Base

We are expanding our global fan base for SAPPORO PREMIUM BEER by strengthening marketing and investment in priority markets. To celebrate our 150th anniversary, we are launching global initiatives, including limited-edition cans featuring the story of Seibei Nakagawa and events around the world. Through these brand experiences, we connect people, cultures, communities and offer new discoveries.

The "Beyond Beer" Challenge

As part of our Beyond Beer initiative, we launched “SAPPORO PREMIUM COCKTAIL VODKA LEMON SOUR” in Canada, our first RTD product under the SAPPORO brand, to meet growing demand in the RTD market.
By combining Japanese and international RTD cultures, we aim to create new value and expand these experiences around the world.

Beverages

Strengthening and Developing the POKKA Core Brand

Centered on tea-based beverages, we are driving business expansion in highly competitive categories by developing products tailored to regional characteristics. By integrating our alcohol and beverages businesses, we will maximize the brand strength we have built in North America and Asia, accelerate our business development, and pursue the enhancement of the Group’s overall brand value.