Cookie Policy

1. Introduction

Sapporo Breweries Ltd. (“we,” “us,” or “our”) uses cookies and similar technologies (“cookies”) on the websites we operate (the “Sites”).
This Cookie Policy explains how cookies are used on the Sites, including their purpose, types, data transmission to third parties, and how users can manage them.

2. What Are Cookies?

Cookies are small data files sent from a web server and stored on your device via your web browser. They are a standard technology used to recognize your device and to keep records of your activity on the Sites. The information collected via cookies does not include data that directly identifies you.

3. Purpose of Use

We use cookies for the following purposes:

  • Providing the Sites and maintaining their proper functioning
  • Ensuring security and preventing unauthorized access
  • Providing features such as site search and video services
  • Analyzing usage and improving our services
  • Enhancing user experience
  • Delivering and measuring the effectiveness of advertising

4. Types of Cookies

We classify cookies used on the Sites into the following categories:

Strictly Necessary Cookies

These cookies are essential for the Sites to function properly and cannot be disabled on the Sites. They are used for purposes such as:

  • Managing privacy preferences and storing consent preferences
  • Security protection and fraud prevention
  • Load balancing and ensuring system stability
  • Login management and support for form completion

You may block these cookies through your browser settings; however, doing so may affect the functionality of the Sites.

Functionality Cookies

These cookies enable enhanced functionality and personalization, improving your experience on the Sites. If these cookies are disabled, certain features may not function properly.

Performance Cookies

These cookies enable us to analyze visitor use of the Sites, including:

  • The number of visitors
  • How visitors arrive at the Sites
  • How users navigate through pages

This helps us measure and improve the performance of the Sites. If disabled, we will not be able to track your visits or analyze your activity on the Sites.

Advertising and Marketing Cookies

These cookies are used to:

  • Deliver advertisements tailored to your interests
  • Measure the effectiveness of our advertising

Advertising partners may combine data collected from the Sites with data from other websites to optimize ad delivery. If these cookies are disabled, you may see less relevant ads, and advertising effectiveness will not be measured.

5. Data Sharing with Third Parties

We may share information collected via cookies with third-party service providers for purposes such as service delivery, analytics, functionality, advertising, and security.

Information that may be shared:

  • IP addresses
  • Pages visited and access timestamps
  • Device and browser information
  • User interactions (e.g., searches, video viewing)

Details and Settings (Privacy Settings)

Details about data sharing, including the recipients, purposes, and the cookies used, are available in the Privacy Settings section of the Sites.

In the Privacy Settings, you may:

  • Accept or reject cookies by category
  • Change your preferences at any time
  • Withdraw your consent

6. Managing Cookies

Management via Privacy Settings

We provide a Privacy Settings panel where users can manage their cookie preferences at any time.

Management via Browser Settings

You may disable or manage cookies through your browser settings. However, if you do so, certain features of the Sites may not function properly.
For more information, please visit the following support pages:

Opt-Out of Third-Party Cookies (Advertising)

You may opt out of certain third-party cookies used for advertising by accessing the URLs below:

7. Compliance with Applicable Laws

We comply with applicable data protection laws based on your location:

European Economic Area (GDPR / ePrivacy)

We obtain prior consent (opt-in) for non-essential cookies and allow users to withdraw consent.

United Kingdom (UK GDPR / PECR)

We follow the same standards as the GDPR for Cookie consent and management.

United States (CCPA)

Where required, we provide users with the right to opt out of the sharing of their personal data.

Canada (PIPEDA)

We provide clear notice and obtain consent as appropriate.

Japan

We comply with the Act on the Protection of Personal Information and the Telecommunications Business Act, including rules governing external data transmission.

8. Changes to This Policy

We may update this Cookie Policy from time to time in response to legal, technical, or operational changes.

9. Contact Us

Sapporo Breweries Ltd.

Last Updated: July 1, 2026