WHO WE ARE
Creating Rich Beer and Memorable Experiences Around the World
Our story began in 1876 with the Kaitakushi Beer Brewery in Sapporo, Hokkaido. This was the beginning of our journey in pioneering Japanese beer culture.
We believe a single glass of beer can bring people together and create new possibilities. That belief still drives us to keep challenging ourselves.
Today, we carry this spirit forward with pride—creating beer and brand experiences both in Japan and around the world.
OUR BUSINESS
Connecting Hearts Around the World
Through the Moment of a Toast
The Sapporo Group is transitioning to a business holding company structure centered on its alcoholic beverage business. In Japan, we will build on our strengths—beer brands such as Sapporo Draft Beer Black Label and YEBISU, each shaped by its own history and continue to create new value for the future. In international markets, we offer SAPPORO PREMIUM BEER and share its great taste with customers around the world.
Founded
150Years
Revenue
506.9billion yen
Market share of Asian beer
in the U.S.
No.1
Global
74countries
*Including regions
*FY2025 results
BRAND
The Sapporo Group offers a wide range of alcoholic and non-alcoholic drinks for every occasion, in Japan and around the world. With our strong heritage and trusted brands, we bring people together and help create a better future.
SUSTAINABILITY
The Sapporo Group addresses global environmental and social challenges to bring smiles of happiness to people’s faces.
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