Business Strategy
Group-wide Business Strategy
"Pooling the Group’s Strengths to Drive Value
Maximization
as One"
Starting in July 2026, the Sapporo Group will transition
to a two-segment structure comprising “Domestic Operations” and “Overseas Operations.”
With the Alcoholic Beverages business at its core, the Group aims to achieve sustainable growth by concentrating
its management resources.
While continuing strategic investments in our flagship beer brands, we will leverage the brand assets of our Soft Drinks / Beverages and food businesses—centered on Lemon—to strengthen our revenue base and enhance the quality of our business portfolio.
Centered on “SAPPORO PREMIUM BEER,” we will work to capture demand in North America, APAC, and Europe. In the beverage business, we will expand our operations primarily in Asia, driving the evolution of our business foundation to suit regional characteristics and promoting market expansion.
STORIES
With the pioneering spirit that has lived on since our founding, we will forge a prosperous future through
continuous new challenges. We share
Sapporo Breweries’ initiatives and the passion of our employees behind them.
