Domestic Brands: Alcohol

"SAPPORO DRAFT BEER KURO LABEL" was first released in 1977 under the name of “SAPPORO BOTTLED DRAFT.” Since then, it has been loved by many people for decades. At a time when pasteurized beer dominated the market, it helped lead the way for draft beer in Japan. It offers a perfectly balanced taste with rich malt flavor and a refreshing aftertaste you can enjoy with every sip. It also features a smooth, creamy white foam that keeps the taste and aroma fresh. "SAPPORO DRAFT BEER KURO LABEL" is for adults who truly enjoy beer, delivering the joy of choosing a beer that fits your taste and expressing your own sense of style.

Since 1890, Yebisu has continued to refine its exceptional taste as a pioneer of premium beer.It is made with 100% malt, Yebisu yeast, plenty of Bavarian aroma hops, and a long aging process.For over a century, we have continued to focus on creating beer with genuine character and richness.With carefully selected ingredients and refined brewing techniques, Yebisu delivers a smooth and rich flavor.