Risk Management

Basic Approach to Risk Management

The Sapporo Group defines risks as uncertainties that may affect organizational operations, and we are working to prevent the occurrence of various management risks surrounding the Group. At the same time, when risks that may have a significant impact on corporate activities materialize, we promptly implement appropriate countermeasures to minimize losses while striving to ensure the continuous maintenance and development of our business and maintain the trust of society.
Furthermore, we appropriately manage and address risks, taking into consideration both threats and opportunities that could have a significant impact on corporate activities.

Risk Management Structure

The Sapporo Group has implemented Enterprise Risk Management (ERM) to enhance the effectiveness of risk management. In order to realize the “Group Medium- to Long-term Growth Strategy,” the Group identifies business and operational risks across the Group and works to reduce them by identifying material risks that may hinder the execution of strategies and the achievement of management goals, evaluating them based on their potential impact and likelihood of occurrence, formulating response plans, and implementing and monitoring countermeasures. Through these efforts, the Group has established and operates an appropriate risk management structure.

Sapporo Breweries has established the Risk Management Committee, chaired by the director in charge of risk and composed of relevant officers and other members, as an advisory body to the Executive Council. The committee centrally manages material risks that could significantly affect the Group’s business activities. The committee oversees overall risk management activities, including the formulation of the Group’s risk management policy, the collection of risk information, risk mitigation initiatives, and necessary guidance and support for Group companies. In addition, subcommittees under the committee, working in cooperation with the risk departments of major Group companies, promote initiatives to address material risks facing the Group and each Group company and monitor their progress. These initiatives and the Group’s material risks are reviewed by the Company’s Executive Council and reported to the Board of Directors, which supervises the effectiveness of risk management based on these reports.

Furthermore, the Risk Management Committee manages risks related to sustainability in cooperation with the Global Sustainability Committee.

Risk Management Structure
Risk Management Structure

Material Risks of the Sapporo Group

Among matters relating to the status of business operations and management, the major risks that management recognizes as having the potential to significantly affect investors’ decisions are as described below. For each risk, taking into account external environmental factors and other relevant circumstances, the Sapporo Group comprehensively evaluates risks that may have a significant impact on the Group from both quantitative and qualitative perspectives, based on internally defined indicators. The impact and likelihood of occurrence of each risk are assessed on a three-level scale of “high,” “medium,” and “low,” and risk items rated “medium” or higher for both impact and likelihood of occurrence are designated as material risks. The Group also classifies and manages major risks into business strategy risks and operational risks. However, the risks described below do not encompass all risks, and the Group may be affected in the future by risks other than those listed.
Information concerning the material risks of the Sapporo Group represents the judgments of the Sapporo Group as of the end of fiscal 2025.

Heat Map of Material Risks for the Group
Heat Map of Material Risks for the Group

<Business Strategy Risks>

Item No. Items Anticipated risks Impact when risks materialize Major initiatives YOY trend Impact Possibility
1 Business growth strategy
  • Deterioration of management and assets due to changes in market or business environments, or due to acquisitions, alliances, or collaborations
  • Risks materializing after contract execution due to insufficient prior research on businesses targeted for acquisition, partnerships, or collaboration
  • Synergy resulting from lack of governance at acquired, partnered, or collaborated entities
  • Negative impact on performance and financial condition due to failure to achieve the business objectives
  • Occurrence of impairment losses due to significant deterioration in the business environment or reduced profitability

[Company-wide]

  • Formulation of strategic scenarios, including risk scenarios and execution of portfolio management for growth investments
Major Major

[Domestic]

<Alcoholic Beverages>

  • Risk of greater-than-expected decline in traditional beer demand due to market contraction and growing health consciousness

<Food & Beverages>

  • Risk of deteriorating profitability due to intensifying competition in the lemon market and lack of cost competitiveness

<Foodservice>

  • Risk of declining store profitability as the foodservice market shrinks due to reduced alcohol consumption and heightened health consciousness

[Domestic]

<Alcoholic Beverages>

  • Failure to meet targets, significant decline in operating profit worsening the revenue base, necessitating a strategic review of core businesses

<Food & Beverages>

  • Failure to achieve sales growth and profit targets for lemon products, necessitating structural reform of the business

<Foodservice>

  • Declining store sales worsening business profitability, with customer touchpoints also decreasing due to store closures, etc.

[Domestic]

  • Focused investment in core brands like Black Label and Yebisu, strengthening RTD offerings, expanding the Lemon business, and improving beverage/soup profitability
  • Implementing initiatives to enhance profitability and business continuity, including ongoing cost structure reform and balance sheet reform, securing stable domestic raw materials, and strengthening customer touchpoints through brand communication hubs"

[Overseas]

<Alcoholic Beverages>

  • Risks of deteriorating market conditions, and business restructuring in North America, or profitability reforms in export and licensing operations not progressing as planned

<Beverages>

  • Risks of significantly worsening profitability due to intensifying price competition in Singapore and Malaysia, or the materialization of geopolitical risks in export markets

[Overseas]

<Alcoholic Beverages>

  • Failure to meet business profit targets leading to a significant deterioration in overall profitability for overseas alcoholic beverages

<Beverages>

  • Need to review Tea category strategy and market portfolio, potentially failing to meet business profit targets

[Overseas]

<Alcoholic Beverages>

  • Responding by continuously monitoring Key Risk Indicators (KRIs) and promptly revising strategies by reassessing assumptions when thresholds are exceeded

<Beverages>

  • Strengthening brands and enhancing value-added offerings in Singapore
  • Improving brand penetration and distribution coverage in Malaysia
  • Reviewing market portfolio considering geopolitical risks
2 Procurement of raw materials, etc.
  • Price fluctuations of key raw materials and supplies due to deteriorating market conditions, exchange rate volatility, etc.
  • Risk of being unable to secure required quantities or facing delivery delays due to climate change, natural disasters, geopolitical risks, reduction in suppliers, etc.
  • Adverse impact on Group performance due to increased procurement costs, such as surging raw material and supply prices
  • Impact on manufacturing plans, occurrence of supply-demand adjustments, or potential production stoppages due to insufficient procurement of raw materials and supplies, or delivery delays
  • Negative impact on Group performance if the above conditions persist long-term
  • Strengthening collection of the latest market information
  • Understanding market trends through various research institutions
  • Diversifying and expanding supplier sources, utilizing long-term contracts
  • Re-evaluating optimal inventory levels, implementing forward exchange contracts, etc.
  • Promoting efficient production activities across the entire supply chain
  • Appropriate price adjustments aimed at stabilizing supplier operations
Major Medium
3 Human capital management
  • Organizational and staffing structures that drive results are not being established, leading to declining labor productivity.
  • Insufficient investment in talent critical to business strategy (women, management, global talent, DX/IT, etc.) hinders recruitment and talent development, weakening corporate competitiveness.
  • Deteriorating labor productivity reduces profitability,
  • Hiring difficulties and talent shortages negatively impact the execution and realization of management strategies.

To strengthen human resources and organizational structures—critical management foundations—, advancing the following three human resources strategies:

  • Accelerating talent diversity and mobility
  • Focused investment in high-priority talent
  • Establishing systems and environments enabling 100% performance
Major Medium
4 R&D
  • Advances in technological innovation and changes in the competitive environment have led to the obsolescence of technologies that were once strengths in products and manufacturing processes, resulting in a decline in competitive advantage.
  • If the business environment changes more than anticipated due to shifts in customer preferences and lifestyles, technological trends, revisions to laws and regulations, climate change, etc., R&D direction and outcomes may diverge from market needs, leading to a decline in competitiveness in the market.
  • Insufficient resource allocation or research theme selection for key focus areas like Healthier Choice, Sustainability, and Bonds with Community may prevent R&D outcomes from creating business value, leading to innovation stagnation.
  • Loss of sales opportunities due to stagnation in new product development or delays in market launch
  • Decline in brand value and loss of competitive advantage
  • Delays in value creation and new market development
  • Deterioration of medium-to-long-term revenue structures and inefficient allocation of management resources
  • Outflow of R&D talent and increased difficulty in securing future talent
  • Continuously grasping changes in customer values, needs, and lifestyles centered on “deliciousness” and “health,” and promoting R&D and product proposals that address these changes
  • Conducting regular analyses of market trends, technological developments, and competitive environments, while continuously monitoring the formulation and progress of R&D strategies within the alcoholic beverages and food & beverage businesses
  • Ensuring alignment with key focus areas—Healthier Choice, Sustainability, and Bonds with Community—in selecting R&D themes and allocating resources, thereby driving R&D that contributes to business value creation
  • Implementing initiatives to enhance responsiveness to technological innovation and market changes by promoting open innovation utilizing internal and external expertise
  • Advancing breeding of barley and hops adaptable to environmental changes as a response to climate change, while promoting R&D for sustainable raw material procurement
  • Supporting the development and career formation of R&D personnel, maintaining and strengthening R&D capabilities through enhancing expertise and creating diverse opportunities for challenge
Major Medium
5 Promoting responsible drinking
  • A decline in consumer demand for alcohol due to tighter global alcohol regulations and rising health consciousness
  • Declining profitability due to reduced sales.
  • Failure to meet profit targets due to changes in the market environment
  • Decline in corporate value due to diminished medium-to-long-term growth expectations
  • Implementing awareness campaigns to promote responsible drinking, including compliance with legal drinking age and eradicating inappropriate drinking such as pregnancy drinking, excessive drinking, and “drunk driving
  • Preventing inappropriate advertising expressions through measures like pre-screening in line with voluntary guidelines related to alcohol-related issues
  • Implementing measures to prevent accidental consumption of alcoholic beverages instead of soft drinks in the foodservice business
  • Developing non-alcoholic and low-alcohol products and strengthening related initiatives
Major Medium
6 Environment
  • Risk that further climate change will raise the required standards for our Group's environmental measures, such as reducing energy consumption and greenhouse gas emissions
  • Risk that advancing climate change will make it difficult to secure stable supplies of key raw materials (agricultural products, etc.) and water resources
  • Risk that environmental pollution or ecosystem destruction caused by our Group will lead to unplanned costs for environmental response and accident countermeasures
  • Risk of diminished corporate value if our environmental response is perceived as inadequate and fails to meet societal expectations
  • Increased compliance costs and operational constraints due to new regulations or policies
  • Opportunity losses from production halts or constraints
  • Negative impact on Group performance from unplanned expenses like accident response and compensation
  • Adverse effects on business continuity from diminished social reputation and reduced corporate value
  • Formulation of the Sapporo Group Environmental Vision 2050 and promoting initiatives to achieve “harmony with the environment” by aiming for: (i) A decarbonized society, (ii) A circular society, and (iii) A society coexisting with nature
  • Implementing information disclosure based on the May 2019 recommendations of the Task Force on Climate-related Financial Disclosures (TCFD)
  • Reduction of greenhouse gas emissions
  • Promoting initiatives to prevent deforestation
  • Registering as a TNFD Adopter and implement information disclosure in accordance with the Taskforce on Nature-related Financial Disclosures (TNFD) recommendations
  • Promoting the development of new climate-resilient varieties (barley, hops) and initiatives to optimize nitrogen fertilizer application for barley
  • Addressing water risks and implement monitoring
  • Reducing the use of fossil fuel-derived plastics
Major Medium
7 Respect for human rights
  • Increased demands for human rights compliance due to shifting societal values, posing risks that companies may fail to adequately fulfill their responsibility to respect human rights
  • Damage to social credibility and decline in brand value if human rights violations occur
  • Impact on business activities such as procurement, production, and sales due to loss of credibility
  • Possibility of being forced to downsize or withdraw from business operations as a result
  • Establishment of the Sapporo Group Human Rights Policy and building/promoting a sustainable supply chain aligned with this policy
  • Establishing and implementing a human rights due diligence framework based on the UN Guiding Principles on Business and Human Rights
  • Monitoring progress on key sustainability issues and ensuring appropriate information disclosure
  • Evaluating compliance status of business partners using the Sustainability Procurement Questionnaire and Sedex
Major Medium
8 Information technology
  • Loss of market share expansion opportunities due to insufficient digital utilization in product promotion
  • Decline in competitive advantage due to inadequate digital application in business processes
  • Opportunity loss and inefficiency arising from failure to effectively leverage valuable data within the Group for corporate activities
  • Erroneous decision-making and compliance violations due to lack of established data and AI governance
  • Possibility of delays in securing and developing DX specialists as planned
  • Failure to improve operational efficiency, leading to reduced competitiveness and diminished profitability due to increased costs
  • Inability to enhance organizational capabilities, causing delays in achieving efficiency gains and negatively impacting the promotion of management strategies
  • Failure to realize value creation through data utilization, resulting in missed opportunities
  • Establishment and operation of DX/IT strategy promotion frameworks
  • Development and utilization of data analysis environments and tools
  • Planning and implementation of marketing initiatives and customer loyalty enhancement strategies leveraging customer data
  • Formulation and execution of talent data utilization plans
  • Promotion of generative AI adoption
  • Establishment and operation of data governance frameworks
  • Expansion of data infrastructure to support data utilization
  • Implementing e-learning and assessments for all employees
  • Implementing DX talent development programs
Medium Major
9 Finance and tax
  • Payment of fines due to false statements or errors in financial reporting, fines for improper tax handling including alcohol taxes, and damage to reputation
  • Increased tax burden arising from disagreements over transaction pricing under transfer pricing rules, or the enactment, implementation, introduction, or amendment/abolition of tax laws and regulations worldwide
  • Rising raw material costs due to yen depreciation, deteriorating profitability, and reduced demand from price increases
  • Losses arising from fluctuations in the value of financial assets and liabilities
  • Impairment losses due to decreased profitability from significant deterioration in the business environment or declines in market prices
  • Reduced cash flow from increased bad debt losses due to inadequate credit management
  • Amended financial statements, incurring correction costs, and additional tax liabilities
  • Potential violations of accounting standards, penalties, and sanctions
  • Erosion of investor and business partner trust, and potential damages
  • Damage to brand value
  • Deterioration of profitability due to yen depreciation
  • Losses arising from deteriorating yen-denominated gains/losses due to exchange rate fluctuations
  • Increases or decreases in interest income/expense due to interest rate changes
  • Higher interest burdens and worsened funding conditions due to rising market interest rates or downgrades by rating agencies
  • Increased bad debt losses and reduced cash flow
  • Enhancing company-wide financial literacy and human resources capabilities through accounting training programs
  • Examining and implementing derivative transactions such as foreign exchange forward contracts and swaps, as well as yen-denominated transactions, to avoid or mitigate risks
  • Reviewing and diversifying funding methods in light of changes in the interest rate environment and other factors
  • Continuously monitoring financial market trends
  • Making investment decisions based on the Group's Investment Criteria and Business Exit Criteria
  • Conducting credit investigations on new business partners and monitoring existing business partners
Medium Major

<Operational Risks>

Item No. Items Anticipated risks Impact when risks materialize Major initiatives YOY trend Impact Possibility
10 Products and quality
  • Product recalls due to quality defects, labeling deficiencies, or legal violations in products and raw materials; shipment of defective goods; and liability claims under product liability laws
  • Health hazards and health damage caused by food poisoning or food allergies at restaurants and other food service locations, including orders to suspend operations for a specified period
  • Recalls resulting from failure to set appropriate quality targets in newly entered business areas, leading to product defects or non-compliance with specifications
  • Damage to brand and corporate image, leading to medium-to-long-term sales declines and market share loss
  • Increased direct costs associated with product recall and recall response
  • Administrative penalties and fines for legal violations (business suspension orders, surcharges, etc.)
  • Economic losses in the foodservice business, including compensation for health damage (medical expenses, damages) due to food poisoning incidents and sales declines from business suspensions
  • Costs incurred for restructuring and compliance with international standards such as ISO
  • Establishment of the Sapporo Group Quality Assurance System and the Sapporo Group Quality Action Guidelines
  • Establishment of a Group Quality Assurance Group within Sapporo Breweries Ltd.'s Quality Assurance Department to monitor quality assurance activities across all companies
  • Conducting guidance and audits for procurement partners, manufacturing contractors, etc.
  • Continuously strengthening the quality assurance system to prevent major incidents by establishing management frameworks based on global food safety systems like the GFSI*1 Benchmark Standard and HACCP*2, tailored to business operations and the characteristics of products/services

*1 GFSI (Global Food Safety Initiative) is an organization primarily aimed at reducing food safety risks throughout the global food supply chain.

*2 HACCP (Hazard Analysis & Critical Control Point) is published by the Codex Alimentarius Commission, a joint body of the Food and Agriculture Organization (FAO) and the World Health Organization (WHO).

Medium Medium
11 Information security
  • Leakage, tampering, or destruction of corporate secrets and personal information
  • Tampering of critical information or leakage of personal information due to cyberattacks (targeted attacks, credential harvesting, malware intrusion, etc.)
  • Information leakage caused by intentional or negligent acts of data partners (collaborators, external contractors)
  • Information leakage due to inadequate management of former employees
  • Business activity stoppage or delays due to information system outages
  • Damage to brand reputation and trust (loss of sales opportunities, reduced transactions)
  • Legal sanctions/fines, additional costs for data recovery and system restoration, increased customer support expenses
  • Negative impact on performance and finances due to substantial compensation payments
  • Establishment of a multi-layered defense, detection, response, and recovery system against external attacks
  • Proper management of information systems
  • Conducting external assessments such as vulnerability assessments
  • Implementation of organizational countermeasures including employee education and awareness-raising on information protection, legal compliance, etc.
Major Medium
12 Large-scale disasters
  • Damage to buildings, facilities, etc. owned by our Group due to the impact of large-scale natural disasters and secondary disasters (such as earthquakes, wind and flood damage, and landslides)
  • Opportunity losses due to temporary business suspensions or supply disruptions caused by logistics network disruptions, losses due to product disposal, etc.
  • Impact on product production, sales, and costs due to restrictions or stoppages in infrastructure supply (electricity, gas, water, etc.)
  • Business activity stoppages or stagnation due to geopolitical risks
  • Human casualties from infectious diseases (pandemics), resulting in production halts at manufacturing sites; impacts on product production, sales, and costs due to rapid spread; and closures or sluggish sales at restaurants and commercial facilities in the food service business
  • Difficulty ensuring employee safety
  • Disruption to product supply due to business suspensions at factories and offices and logistical network disruptions, resulting in lost opportunities and costs from product disposal
  • Supply chain disruption
  • Failure to meet production targets and sales goals, coupled with increased costs
  • Negative impact on group performance and financial condition due to lost opportunities and prolonged effects of the above
  • Establishment of Business Continuity Management (BCM) and updating of Business Continuity Plans (BCP)
  • Strengthening of stockpiles, emergency power supplies, communications, and other infrastructure
  • System failure response and establishment of data backup systems
  • Implementation of awareness activities to enhance disaster response preparedness through various drills and exercises
Major Medium
13 Governance and compliance
  • Compliance risks arising from corporate governance failures or internal control deficiencies within the Group
  • Risks associated with misconduct, criminal acts, bribery, or other violations of laws, regulations, or societal expectations; acts disrespecting human rights such as harassment; and other risks including advertising or social media backlash
  • The possibility of facing lawsuits or fines related to issues such as product liability law, intellectual property law, or taxation, regardless of whether there is an actual violation of laws or regulations
  • The possibility of new legal regulations being established in the future, and the resulting restrictions on business activities or the incurrence of new costs (e.g., reduced demand due to increases in liquor taxes or consumption taxes, regulations on alcoholic beverage advertising, etc.)
  • Occurrence of fraud, errors, legal violations, or compliance breaches
  • Outrage or reputation risk incidents
  • Economic sanctions such as penalties or lawsuits
  • Loss of trust from shareholders and customers, leading to management crises
  • Talent drain and recruitment difficulties
  • Negative impact on group performance and financial condition due to loss of credibility and decline in brand/corporate value
  • Strengthening monitoring functions based on the Corporate Governance Code to ensure governance effectiveness
  • Implementing compliance training, including e-learning programs for all officers and employees
  • Implementing initiatives to foster risk sensitivity
  • Promoting and strengthening initiatives focused on prevention to reduce compliance risks
  • Thorough dissemination and enhanced operation of the internal whistleblowing system
  • Establishing a framework to disseminate the latest regulatory information across the entire Group, and building a mechanism enabling each Group company to respond accurately and promptly to legal revisions and other changes
  • To prevent legal violations proactively, establishing a unified compliance framework across the entire Group, and conducting regular legal study sessions and management training programs
Medium Major

(Note) We recognize that business strategy risks are not isolated risks, but rather interrelated risks.

Risk Management Structure for Overseas Subsidiaries

The Sapporo Group Code of Corporate Conduct and other regulations have been translated into local languages, and the Group works to ensure that they are fully disseminated at its overseas subsidiaries.
In addition, based on the Sapporo Group Risk Management Regulations, the Group has established a structure to enable prompt and appropriate responses in the event of an emergency or when facts are identified that may lead to an emergency.

* Reference: Excerpt from the opening section of the English version of the Sapporo Group Code of Corporate Conduct

English version of the Group Corporate Code of Conduct (excerpt of the opening section)

Handling of Quality Risks

As part of its mission as a food company, the Sapporo Group places the highest priority on providing safe products to customers. The Group is strengthening its response to quality risks by, for example, providing awareness-raising programs and training sessions on risk management and risk communication to relevant departments and sections of Group companies.

(1) If the quality assurance department of a Group company receives a notification or consultation from a customer, employee, or other party regarding a food safety or quality assurance issue, except for minor issues, the department discusses corrective measures within the company’s crisis management organization, such as a risk management committee, and, after investigating the facts, reports the results to the Group Quality Assurance Department and to the secretariat of Sapporo Breweries’ Risk Management Committee, hereinafter referred to as the “RM Committee.”

(2) For quality assurance issues related to food safety, it is extremely important to respond promptly and appropriately at an early stage and to quickly share information across the Group. Therefore, if there is a suspicion of a serious incident, the quality assurance department of the relevant Group company, in cooperation with its own risk department, promptly reports the matter directly to the Group Quality Assurance Department and the RM Committee secretariat, without going through the company’s crisis management organization.
In such cases, the RM Committee secretariat, upon receiving the report, promptly reports the matter to the RM Committee chairperson, the acting chairperson, full-time Audit and Supervisory Committee members, and other committee members. The Group Quality Assurance Department monitors the status of activities at Group companies and provides support to help ensure that the value of each brand is not damaged.

Handling of Information Leakage Risks

In accordance with the Sapporo Group Code of Corporate Conduct, the Sapporo Group will implement appropriate security management measures for its trade secrets, which are assets of the Group.

Trade Secret Management Promotion Structure

To oversee and promote trade secret management activities across the Sapporo Group, the Group will establish the Information Protection Committee. The Group will also establish a Promotion Secretariat at each operating company in order to promote cross-departmental trade secret management.

Handling of Accidents and Violations

If an accident or violation related to trade secret management occurs, the Sapporo Group will convene Sapporo Breweries’ Risk Management Committee and respond appropriately, giving priority to customer protection and social responsibility.

Trade Secret Management

The Sapporo Group positions trade secret management as one aspect of business management, and identifies and properly manages its trade secrets. The Group also carries out employee education and management activities, such as responding to information security incidents or violations, in order to embed information security management for trade secrets throughout the organization.

Physical Security Management

The Group has established necessary management requirements, such as crime prevention and disaster prevention measures, as well as access control and monitoring, for its buildings, offices, and other facilities, in order to ensure their security and safety.

Information System Security Management

To reliably protect and effectively utilize digitized trade secrets, the Group has established information system security management requirements, including access restrictions and encryption for electronic data and files, the collection and monitoring of access logs, and countermeasures against malware, in order to ensure the security of its information systems.

Education

The Sapporo Group continues to provide education to ensure awareness of its internal rules and proper understanding of how to handle and manage trade secrets.

Continuous Improvement

As part of its ongoing business management activities, the Group verifies that trade secret management is being properly implemented and that necessary improvements are being made.

Countermeasures for Large-scale Disasters

The Sapporo Group has established the Group Severe Disaster Response Regulations, which specify the basic policies to be followed and provide an overview of disaster countermeasures. The Group is also continuously working to formulate and enhance its business continuity plans (BCPs) in preparation for the occurrence of severe disasters.

  • Group Disaster Response Headquarters: The following matters are addressed as part of the initial response to a disaster.
    ① Confirm the safety of Group employees and assess the status of damage and other impacts.
    ② Assess the damage status of Group sites and buildings.
    ③ Share the information gathered in ① and ② within the Group. Group companies will determine whether or not to activate their BCPs, and the Company will disclose relevant information externally as needed.
  • Risk Management Committee: After assessing the damage status, the committee determines whether to activate the Group BCP and provides support when Group companies activate their own BCPs.
  • Severe disasters: Earthquakes with a seismic intensity of 6-lower or higher on the Japanese seismic intensity scale occurring in Japan and accompanying tsunamis, or disasters designated by the Director of the Group Disaster Response Headquarters.

The BCPs are reviewed and revised as necessary, based on actions taken in response to disasters and subsequent verification results.

1. Activities within the Group

① Maintenance of disaster prevention stockpiles
We maintain disaster prevention stockpiles necessary for daily life during disasters, such as emergency food, water, and portable toilets, at all Group sites, and promote initiatives in line with the policies of local governments and the business operations of each Group company in the event of a disaster.

② Confirming and sharing information on the safety of Group employees and the damage status of their family members and homes
We promptly share this information using the Group’s standard emergency contact and safety confirmation system, “Emergency Call,” provided by Infocom Corporation.

③ Assessing and sharing information on damage to buildings and facilities at Group sites
We use the Group’s standard building status reporting system, “BCPortal,” provided by Infocom Corporation, to consolidate and share information on damage across the entire Group by having each site enter information on damage to its buildings and facilities online.

In normal times, the Group regularly conducts input training for both systems so that it can respond swiftly and effectively in the event of a severe disaster. The Group also continues to review its operations.

2. Activities in Local Communities

The Sapporo Group is promoting initiatives to contribute to society and local communities, such as concluding agreements with local governments for the supply of goods and other support in the event of a disaster.
In addition, Group companies are continuously working on the formulation of BCPs, taking into account the characteristics of their respective businesses.

  • The three basic policies in the event of a severe disaster (from the Group Severe Disaster Response Rules)
    The three basic policies in the event of a severe disaster
  • Group standard safety confirmation system ("Emergency Call")
    Group standard safety confirmation system (Emergency Call)
Building status reporting system at sites ("BCPortal")
Building status reporting system at sites (BCPortal)

Handling of Social Networking Services (SNS)

The Sapporo Group recognizes that if an employee posts an inappropriate comment on SNS or other online platforms, or if information disclosed by the Company or its responses to customers are inappropriate, such information or responses may rapidly spread online, potentially resulting in a significant loss of trust from stakeholders. Therefore, the Group raises awareness among Group employees regarding precautions for personal use of SNS and has established a structure to enable appropriate responses, including monitoring online information.

  • Awareness-Raising for Group Employees
    The Group works to ensure that employees thoroughly observe the following precautions when using SNS:
    (1) Handle only publicly available information.
    (2) Take personal responsibility for your comments and posts.
    (3) Make transparent comments, and do not make comments that could be perceived as slanderous toward other companies or individuals.
    (4) Respect your own privacy and the privacy of others.
    (5) Do not use SNS for personal purposes during working hours.
  • SNS Monitoring Structure
    The Sapporo Group has established a structure to monitor SNS and monitors posts containing information related to the Group.
    The Group also outsources monitoring to an external service provider during weekday nights and on holidays. In the event that information related to the Group spreads widely or causes online controversy outside working hours, the Group has established a structure to promptly share information among relevant departments and personnel and to respond appropriately.