DX Strategy
Advancing Business Strategy Through “Three Group DX Strategies” Under Four DX Business Environment Initiatives
The Sapporo Group has formulated a Group DX Strategy to promote digital transformation (DX) in order to continue growing alongside all stakeholders and maximize value for both customers and the company.
In 2020, the Sapporo Group formulated the Group Management Plan 2024, which includes “Establishing a Simple and Compact Corporate Structure” as one of its basic Management Policies. This initiative promotes the transformation toward an organizational structure centered on simple and compact business units capable of responding promptly to customers, as well as mechanisms to strengthen value creation for customers. As one of the specific measures, the Group has identified the promotion of BPR and DX.
The Sapporo Group’s DX Strategy is designed not only to accelerate these initiatives and achieve the Group Management Plan but also to view this era of rapid change and uncertainty as an opportunity, serving as a driving force to transform the organization and mindset so that we can respond promptly to our customers.To advance the Group’s DX Strategy, we will implement strategies based on the “Three Group DX Strategies” under the framework of the “Four Pillars of DX Business Environment Development” (hereinafter referred to as “DX Business Environment Development”). We aim to continue growing together with all stakeholders and maximize value for both customers and the company.
Three Group DX Strategies
Expand
Customer Touchpoints
Connecting with customers, deepening
our understanding, and
standing by their side
Expanding Existing and New Businesses
Creating new value through
customer-centric thinking and
strengthening our earning power
Transforming
the Way We Work
Making our work easier,
more enjoyable, and something we
can take pride
in
Improvement 1
Human Capital
Development and
Acquisition
Implementing initiatives to improve DX literacy
Strengthening our specialized human capital
Preparation 2
Strengthening the
organizational
structure for
promotion
Establishment of the Group DX
and IT Committee
Collaboration with External Partners
Development 3
Development of
IT Technology
Infrastructure
Establishment of an Efficient Data Platform
Development of an Environment for Utilizing Digital Technologies
Development 4
Business
Process
Reform
Continuing the Shift Toward DX Outsourcing
and Automation of Operations
Aiming to "convert all employees to DX human resources," the Sapporo Group launched its proprietary DX Talent Development program in full scale in 2022.
The Sapporo Group is conducting sustainable and effective DX Infrastructure Development with the goal of ensuring that DX goes beyond mere technology adoption and operational efficiency to directly address management challenges.