Providing Safe Products and Facilities

Each department involved in product development and design operates its own quality management system based on the international standard ISO 9001, promoting the creation of superior products. Specifically, we confirm the safety of raw materials, product contents, containers and packaging, and labeling, as well as compliance with applicable laws and internal/external standards, while continuously striving to enhance taste and customer satisfaction.
In manufacturing, our seven main breweries1 have obtained certification for FSSC 220002, an international standard for food safety management systems, and continuously improve product safety through its operation.

At Sapporo Breweries, the Quality Assurance Department, Product Planning Department, R&D divisions for product contents and packaging, and Production Management Department at the head office hold regular meetings. These departments collaborate closely, sharing various information, including customer feedback and inquiries.
Such information is then reflected in both the product development process and manufacturing operations.
At the same time, each brewery regularly holds meetings to discuss quality improvement issues from the customer’s perspective. In addition, as a cross-functional technical initiative, we conduct “Plant Technical Audits.”
In these audits, selected auditors from different departments visit other plants to identify operational issues and engage in in-depth discussions with on-site members. Through these initiatives, we strive to continuously enhance technical capabilities that support “taste” and “quality assurance,” foster talent development, and revitalize our organization.

For products manufactured under contract, Sapporo Breweries conducts audits at frequencies determined in accordance with internal criteria by its technical experts, ensuring the maintenance and continuous improvement of quality standards.
For imported wines, the Wine & Spirits Business Division and related departments verify analytical data and production methods, and conduct acceptance inspections at appropriate lot intervals based on product characteristics to ensure quality. When necessary, we also visit partner wineries to strengthen quality assurance systems.

The winery producing “Parra Jiménez”*1, which is imported and sold by Sapporo Breweries, practices biodynamic farming—a circular agricultural method that avoids the use of synthetic chemical fertilizers, pesticides, and herbicides.
This approach has been recognized by various third-party certification bodies*2, and supports wine production aimed at maintaining soil vitality and achieving sustainable agriculture for future generations.
The Sapporo Group leverages such circular agricultural practices as an effective means of contributing to biodiversity conservation, supporting its key sustainability priorities: “Realization of a Circular Society” and “Realization of a Nature-Positive Society,” and thereby contributing to the creation of a sustainable society.

• Parra Jiménez | Sapporo Wines | Sapporo Breweries
• Certified by multiple third-party organizations, including Demeter (a German-origin organic certification), the EU Organic Logo (Euro Leaf), and JAS certification.

Guided by our corporate philosophy, we are committed to responsible marketing communications and to engaging sincerely and thoroughly with our customers.

Our corporate philosophy

Our promises

• We strive to provide accurate and easy-to-understand expressions and information across all products, promotional materials, and advertising content so that all customers can voluntarily and reasonably choose better products and services.
• We establish robust systems that assess and eliminate risks throughout each process, including raw materials, product development, production, and distribution, aiming to deliver products and services that earn customer trust and satisfaction.
• We eliminate all forms of discrimination and harassment based on race, ethnicity, nationality, beliefs, gender, religion, disability, sexual orientation, gender identity, or any other attribute, and conduct communications with due consideration for all customers.

In all customer touchpoints, such as products, promotional materials, and advertising, we have established organizational structures in accordance with our Policy on Marketing Communications to prevent misleading information or inappropriate labeling.

Labeling review system

Employee training system

As a food and beverage business company of the Sapporo Group, POKKA SAPPORO Food & Beverages belongs to industry associations^*3 that aim to promote initiatives to ensure food safety and quality and to solve social issues. Not only as a company, but also through the various associations to which it belongs, the company contributes to the development of the food industry, verification of the safety of foods and additives, and awareness-raising among consumers, etc.

POKKA SAPPORO Food & Beverages has constructed a system that evaluates and eliminates risks in each process related to raw materials, product development, manufacturing and distribution, in its mission to be a trusted company that provides products and services that satisfy customers.
Furthermore, all customer feedback and opinions are taken seriously as a fundamental policy and are shared within the company to improve quality. Its factory*4 has acquired FSSC22000 certification, an international standard for food safety management systems, and put it into operation, thereby continually enhancing product safety.

Preparation and handling of unforeseen circumstances

As a pioneer company that gave birth to Japan's first beer hall, Sapporo Lion is committed to the slogan "providing Japan's most delicious draft beer" and works on its implementation every day. At the Ginza Lion, in addition to improving the technique of "one-time pour," which is the original way of pouring in a beer hall that allows you to enjoy a fluffy foam and a crisp taste, we are working to provide two types of "Sapporo Black Label": "Perfect Black Label" where you can enjoy creamy foam, and the regular one, to offer a new way of enjoying the same type of beer by comparing the taste by the way it is poured. We also place great emphasis on cleaning and hygiene management of various equipment and glasses used for beer servers. Furthermore, to ensure that customers can always enjoy delicious draft beer at the optimal temperature, we thoroughly manage the temperature in the stores and keep the liquid temperature during beer pouring at 2-3 degrees Celsius.

Sapporo Lion implements hygiene management that incorporates the concept of HACCP, stores each store's hygiene management records in an electronic system, and promotes visualization of hygiene management. To ensure that our customers can enjoy their meals with peace of mind, Sapporo Lion conducts annual hygiene audits at all of its restaurants nationwide. Additionally, random microorganism testing is conducted on food and equipment to verify quality and ensure safe and secure food is being provided. Any items discovered needing improvement with these sanitation inspections or microorganism testing, will result in requests to the facility to present an improvement report, which will be inspected to see whether improvements have actually been made.

Reinforcing awareness of sanitation management

Under the principle of providing the “JOY OF LIVING” through eating and drinking, efforts are made to create a comfortable space with chairs, tables, air conditioning, ventilation, and restaurant designs which eliminate differences in levels for customers in wheelchairs, so that customers can enjoy their meal with peace of mind.