R&D
We create new joys of toasting through technology and creativity.
While continuously refining quality, the Sapporo Group’s R&D division uses technology and creativity to realize a future of dining and drinking filled with smiles, coexistence between people and the planet, healthy lifestyles, and safety and security, and we continue to take on the challenge of creating new value.
Sapporo Breweries’ R&D Team
Sapporo Breweries
Product Development and Product Technology
Development Focused on Alcoholic Beverages
- Value Creation Frontier Research Institute
- R&D Strategy Department
- Product and Innovation Department
- Raw Materials Development Laboratory
Pokka Sapporo
Product and Technology Development Focused
on Lemons
- Product Development Research Institute
- Planning & Intellectual Property Group
- Lemon Technology Development Department
- Basic Research Institute
The Sapporo Group’s Research and Development Structure is
characterized by its ability to handle projects holistically,
integrating the research functions of each group company—from the
breeding of raw materials centered on barley and hops to the
development of containers and packaging, as well as Research into
the materials and functions of lemon ingredients. Members with
diverse expertise collaborate across
departments to leverage
their respective strengths. By blending a culture that respects
the challenges undertaken by young researchers with the insights
of experienced researchers, we promote R&D that combines
practicality with future potential.An environment where R&D
researchers can be involved from basic research through to
commercialization fosters their professional growth.
Sapporo Group’s Core Technologies
We have identified as core technologies the strengths of Sapporo Breweries’ R&D—which stem from foundational technologies such as raw materials, brewing and fermentation, Japanese spirits and blending, analysis, and packaging—along with the strengths of Pokka Sapporo Food & Beverage, which focuses on the functionality of food ingredients centered on lemons and creates new “deliciousness” in products like soups. Moving forward, we aim to create future value by deepening and expanding these core technologies and Research Areas.
Archived information on major research achievements.
The Sapporo Group is dedicated to delivering products that
satisfy our customers through continuous improvement. Our
various initiatives have been recognized, and we have received
numerous awards.
STORIES
Sapporo Group Recruitment Activities
The Sapporo Group places providing safe and reliable products
and facilities to our customers at the core of our business
operations. For our products
, we maintain a rigorous
quality control system based on international food safety
standards such as ISO and FSSC throughout the entire
process—from the procurement of carefully selected ingredients
to manufacturing, logistics, and sales. Furthermore, we
enhance the reliability of our safety and security by ensuring
traceability through the use of digital technology.
At
our food and beverage facilities, such as the Sapporo Bier
Garten, we strictly adhere to HACCP-compliant hygiene
management to ensure the safety of the food we serve. Every
employee maintains a high level of quality awareness and a
strong sense of responsibility. By listening to customer
feedback and striving for continuous improvement, we build
unshakable trust through our food and provide the best
possible experience.
