Management Strategy
Sapporo Breweries will transition to a business holding company structure on July 1, 2026.
By bringing together the Group’s strengths, we aim to realize our medium- to long-term vision, announced in 2025: By fully using the Group’s strengths, we aim to achieve our long-term vision from 2025: creating rich beer and customer experiences around the world.
Mid- to Long-Term Growth Strategy
Under our medium- to long-term vision announced in 2025—to create rich beer and customer experiences around the world, we will strengthen our organization while advancing a growth strategy that continues to deliver new values to society.
Medium-Term Management Plan
We achieved our fiscal 2026 ROE target of 8%, set in the Medium-Term Management Plan (2023–2026), one year ahead of schedule.
Sustainability Strategy
Sapporo Breweries is committed to realizing its Management Vision of “Pioneering a More Prosperous Future.” We are dedicated to creating value that contributes to solving global social issues, aiming to achieve both “the realization of a sustainable society” and “the Group’s sustainable growth.”
Success of Human Resources
We aim to create a richer future for people and society around the world by empowering all employees and turning diversity into strength.
To achieve this goal, we are implementing a people strategy based on three pillars: Accelerating diversity and mobility, investing in high-priority talent and creating an environment where all employees can perform at their best.