Management Strategy

Under our medium- to long-term vision announced in 2025—to create rich beer and customer experiences around the world, we will strengthen our organization while advancing a growth strategy that continues to deliver new values to society.

We achieved our fiscal 2026 ROE target of 8%, set in the Medium-Term Management Plan (2023–2026), one year ahead of schedule.

We have released our Medium-Term Management Plan (2027-2030).

We create value by leveraging our diverse capital resources and the core strengths we have built over many years.
Guided by our growth strategy pillars, “Bonds with Community” and “Healthier Choice,” we are creating new value for customers, society, and our business.

Sapporo Breweries is committed to realizing its Management Vision of “Pioneering a More Prosperous Future.” We are dedicated to creating value that contributes to solving global social issues, aiming to achieve both “the realization of a sustainable society” and “the Group’s sustainable growth.”

We aim to create a richer future for people and society around the world by empowering all employees and turning diversity into strength.
To achieve this goal, we are implementing a people strategy based on three pillars: Accelerating diversity and mobility, investing in high-priority talent and creating an environment where all employees can perform at their best.