Domestic Operations (Alcoholic Beverages, Food & Beverages)
Business Overview
We will continue investing in our main beer brands and strengthen our business and overall portfolio through our beverage and lemon-based brands.
Alcohol
We produce beer, happoshu (low-malt beer), Ready-To-Drink (RTD / canned chu-hi), and non-alcoholic beverages in Japan, supplying them to retailers and restaurants. We also build stronger connections with customers through brand experiences.
Beer Enhancement
We will further invest in our major brands, “Sapporo Draft Beer Black Label” and “Yebisu” and offer more experiences and communities to share the appeal of beer.
While capturing growing demand driven by liquor tax revisions, we will reach new customers for the future.
Promoting Growth in Ready-to-Drink (RTD) and Non-Alcoholic Beverages
We will strengthen our RTD and non-alcoholic categories by working more closely with our beverage business and launching new products.
Drivers of Profit Growth (Structure Overview)
FY2025 are shown after the real estate business was classified as a discontinued operation (following the transfer of some real estate assets from the Real Estate Business to the Domestic Alcoholic Beverages Business) and after the transfer of SB’s export business (to APAC and Europe) from the Domestic Alcoholic Beverages Business to the Overseas Alcoholic Beverages Business.
TOPICS
Topics
Expanding Customer Touchpoints in Ebisu, Ginza, and Sapporo
In April 2024, we opened "YEBISU BREWERY TOKYO" in Ebisu, offering a premium brand experience at the birthplace of Yebisu Beer.
In October 2026, we plan to open a new experience spot for Sapporo Draft Beer Black Label and Yebisu at the Ginza Lion Building on the 4th floor.
The Sapporo Beer Museum will also reopen in July 2026 with enhanced features to celebrate our 150th anniversary.
Restaurants
We operate around 100 restaurants nationwide, including Ginza Lion and Yebisu Bar.
By consistently serving the quality and taste of our beer, we are strengthening our role in sharing the Sapporo Group’s brands.
Enhancing Customer Experience
We will strengthen collaboration with our alcoholic beverages business and expand opportunities for high-quality draft beer experiences and brand engagement.
Food & Beverages
In our lemon business, which holds the No. 1 market share* in Lemon Juice Seasonings in Japan, we will achieve stable growth by capitalizing on rising health and beauty awareness, while strengthening our earnings base through ongoing structural reforms.
- Lemon Juice Seasoning: 78% Market Share Source: Intage SRI+ (Japan) Lemon Juice Seasoning Market: Estimated Sales Value and Market Share for the 2023–2024 Two-Year Period
Expansion of the Lemon Business
We will concentrate resources on key brands such as “KIRETO LEMON” and “Pokka Lemon 100” to accelerate growth by promoting the value of lemons.
Building a Structure for New Value Creation
By reviewing our business foundation and improving operational efficiency, we will promote the creation of a structure that leads to sustainable profitability and brand growth.
TOPICS
Topics
Accelerating Growth by Promoting the Functional Benefits of Lemons Through Our Flagship Brands
Marking the 25th anniversary of “KIRETO LEMON,” we will focus on foods with function claims such as “KIRETO LEMON Citric Acid 2700” and “KIRETO LEMON MUKUMI,” aiming to acquire new customers by expanding sales channels.We will also strengthen customer touchpoints for "Pokka Lemon 100" by promoting its health functional value and expanding the product lineup. Furthermore, we will continue to strengthen upstream operations—including research on the functional properties of lemons, the development of domestic production areas, and procurement and production systems—to establish a foundation for medium- to long-term growth.