Terms of Use

1. Introduction

Please read these Terms of Use before using the websites of Sapporo Breweries Ltd. (the "Company")
(https://www.sapporobreweries.com/ and https://www.sapporobeer.jp/)
(hereinafter collectively referred to as the "Sites").
By using the Sites, you are deemed to have agreed to these Terms of Use.
Certain services available through the Sites may require membership registration or may be subject to separate terms and conditions (including membership terms, entry rules, or campaign terms). In such cases, those specific terms and conditions shall also apply.

2. System Requirements and Costs

You may use the Sites free of charge. However, you are solely responsible for preparing the equipment and internet connection, as well as for paying all communication and other costs required to access the Sites.

3. Copyright and Intellectual Property Rights

All copyrights and other intellectual property rights in and to the works, portraits, characters, trademarks, text, images, logos, programs, and all other content posted on the Sites (collectively, the "Content") belong to the Company or their legitimate rights holders.
You may download or print the Content solely for your personal, non-commercial use.
Any use of the Content beyond the scope permitted by applicable copyright laws, including unauthorized reproduction, modification, republication, distribution, uploading, public transmission, or citation, is strictly prohibited.

4. Communication via Email

The Company may respond to inquiries from users by email.
All copyrights in the content of emails sent by the Company belong to the Company. Unauthorized reproduction, redistribution, or secondary use of such emails is prohibited.

5. Trademarks

All trademarks, including service marks, displayed on the Sites belong to the Company or to the rights holders who have granted the Company permission to use them. Use of these trademarks without the prior permission of the relevant rights holder is prohibited.

6. Member Registration

Certain features or services on the Sites are available only to registered members. Please review and agree to the applicable membership terms and conditions before using those features or services.

7. Proposals of Ideas for Products and Services

Except where specifically requested by the Company, the Company does not accept proposals from users regarding ideas for products, technologies, designs, or plans (including related materials, drawings, or samples).
Even if such a proposal is submitted, the Company shall not be obligated to:

  • Maintain confidentiality with respect to the proposal
  • Review, evaluate, or adopt the proposal
  • Pay any compensation, consideration, or remuneration for the proposal

Furthermore, the Company shall not be liable in any way even if content independently reviewed, developed, or adopted by the Company is identical or similar to the proposed content.

8. Handling of Links

Linking to the Sites is generally permitted. However, the following categories of links are not permitted:

  • Links from websites that contain content contrary to public order or morals
  • Links from illegal websites or websites suspected of illegality
  • Links that display the Sites within a frame

The URLs appearing on the Sites may be changed or deleted without prior notice.

9. Recommended Environment

The Company recommends using the Sites with the following browsers and operating systems. Some features may not function properly if the Sites are accessed using other browsers or operating systems:

Latest version of Microsoft Edge for Windows
Latest version of Mozilla Firefox for Windows
Latest version of Google Chrome for Windows
Latest version of Safari for macOS
Latest version of iOS
Android 11 or newer version

10. Use of Cookies and JavaScript

The Company may use cookies to improve the usability of the Sites, analyze browsing activity, verify age, and provide appropriate displays and functions.
Certain pages on the Sites use JavaScript. If JavaScript is disabled, some content or functions may not operate properly.
For details on the handling of cookies (including retention periods, purposes of use, analytics tools, and methods for disabling cookies), please refer to the Company's separately established policies, such as the Privacy Policy and Cookie Policy.

11. Age Verification

As a manufacturer and seller of alcoholic beverages, we consider it our social responsibility to address alcohol-related issues sincerely. Accordingly, we have implemented an age verification system for access to alcohol-related information on the Sites.
You represent and warrant that you are of legal drinking age in your country of residence.
For age verification purposes, you will be required to enter your country of residence and date of birth. Where the legal drinking age varies by alcohol category or jurisdiction (such as by state), the stricter standard will apply.
If you are under the legal drinking age, you will be redirected to pages that exclude alcohol-related information. Information provided for age verification will not be used for any other purpose. Information regarding minimum legal drinking ages by country is obtained from the IARD database.

12. Service Interruption and Modification

The Company may suspend or discontinue the Sites, in whole or in part, without prior notice in any of the following circumstances:

  • System maintenance, troubleshooting, or updates
  • Force majeure events such as fires, power outages, earthquakes, or other disasters
  • Other operational or technical reasons deemed necessary by the Company

The Company shall not be liable for any damages incurred by you or any third party as a result of such suspension or discontinuation.
The Company may change, suspend, or delete the content of the Sites (including links) or their URLs without prior notice. The Company shall not be liable for any damages incurred by you or any third party as a result thereof.

13. Disclaimer

No information posted on the Sites is intended to solicit investment, including the purchase or sale of the Company's securities. Investment decisions should be made at your own discretion and responsibility.

To the fullest extent permitted by applicable law, the Company makes no representations or warranties regarding the accuracy, completeness, or timeliness of the information on the Sites.
The Company shall not be liable for any damages arising out of or in connection with the use of the Sites or their content, including indirect, incidental, special, or consequential damages.
The Sites may contain links to external websites operated by third parties. The Company assumes no responsibility for the content of, or use of, such external websites.
Information on the Sites may be subject to delays due to preparation requirements or other circumstances. Not all information disclosed by the Company through financial exchanges or other channels may be posted on the Sites, or the wording may differ. The Company may change posted content or discontinue further postings without prior notice.

14. Forward-Looking Statements

Information posted on the Sites includes forward-looking statements regarding the outlook, goals, plans, strategies, financial condition, and business performance of the Company and its Group companies.
These forward-looking statements involve known and unknown risks and uncertainties, and actual future results may differ materially from those described. Neither the Company nor any of its Group companies undertakes any obligation to revise or update such statements.

15. Protection of Personal Information

The Company handles personal information appropriately in accordance with applicable laws and internal policies.
For details, please refer to the Company's separately established Privacy Policy.

16. Governing Law and Jurisdiction

All matters relating to the Sites, including disputes, shall be governed by the laws of Japan.
The Tokyo District Court of Japan shall have exclusive jurisdiction as the court of first instance.

17. Language

The Japanese version of these Terms of Use shall be the official and controlling version. In the event of any discrepancy or inconsistency between the Japanese version and any translation, the Japanese version shall prevail.

Revised: July 1, 2026